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  6. Benefits of Utilizing Eye Tracking

Benefits of Utilizing Eye Tracking

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last updated:Nov 07, 2019

タカヨシ 東京支社
タカヨシ 東京支社
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What design is easy to pick up? It can identify solutions and improvements to the challenges.

"Eye tracking" is a service that visualizes consumers' purchasing desires. By incorporating this service, we can solve your concerns such as "How should I evaluate the design?" and "What is needed for a successful renewal?" 【Why it leads to problem-solving】 ■ Understand the parts that were viewed unconsciously = "Attention and Interest" ■ Explore the causes of impressions, memories, and understanding ■ Investigate the causes and reasons for purchasing motivation ■ Discover effective designs ■ Draw out deeper "true feelings" that cannot be elicited through interviews or surveys *For more details, please feel free to contact us.

    Other contract servicesCosmetic containers and packagingOther Consulting Services
IPROS89878469531596454720.png

Benefits of Utilizing Eye Tracking

IPROS89878469531596454720.png
IPROS89878469531596454720.png
  • Related Link - https://www.takayoshi.co.jp/i-design-service/

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【Solving These Concerns】 ■ Which package design is the most effective? ■ How is it perceived compared to competitors? ■ What design is easy for customers to pick up? ■ How should the design be evaluated? ■ What is needed for a successful renewal? *For more details, please feel free to contact us.

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タカヨシ

タカヨシ 東京支社

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Takayoshi Co., Ltd. is engaged in two main businesses: commercial printing and packaging printing, as well as communication services such as planning and production for advertising and cross-media. We primarily offer solutions like 'i Design Service,' which combines marketing research using "eye tracking," highly rated for consumer perspective analysis, with "A/B testing" to demonstrate more effective designs.

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