An AI suggestion platform 'awoo AI' that makes it easier to explore EC, generating browsing and purchasing through product understanding.
Awoo AI is an AI suggestion platform that generates browsing and purchasing through product understanding. Awoo AI consists of two architectures: awoo PDP and awoo AMP. In awoo PDP (awoo Product Discovery Platform), the AI automatically generates hashtags that represent product features based on the information from data feeds. Through awoo AMP (awoo AI Marketing Platform), these hashtags are displayed and continuously optimized on the site, and can be applied to various marketing channels, including image recommendations and search suggestions within the site. This series of mechanisms enhances CX metrics such as browsing behavior and CVR improvement.
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basic information
Making EC easier to explore An AI suggestion platform that generates browsing and purchasing through product understanding "awoo AI" - Contributes to CX metrics such as browsing rate and CVR - Automatically generates hashtags through product understanding AI - A new service design called Product Discovery Platform (PDP) - Equipped with image recommendation features and search suggestion functions - Won the Support Award at the 2022 Fashion EC Awards
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Company information
Awoo Intelligence was established in Taiwan in 2015 and became the No. 1 MarTech company in the SEO and email distribution sectors in the Taiwanese market. In August 2017, it secured investment from the founder of a publicly listed company in Silicon Valley, and in the same year, it established an AI lab led by more than 10 AI scientists. Aiming for global expansion, Awoo Japan was established in February 2018, and in April 2019, Awoo Japan changed its registration to the headquarters. In January 2020, it released the AI x Marketing solution "awoo AI." In the same month, it conducted a $3 million fundraising (Series A). In August 2020, it made a full-scale entry into the Japanese market.
