Novelty items are a big success as sales tools! Tips for choosing and points to consider in production.
Novelty goods are effective as BtoB sales tools. This article explains the production of novelties for BtoB.
The excellent points of using novelties as sales tools are as follows: - They help people become aware of the company name and brand. - They allow for the continuation of ongoing relationships with existing customers. - They can serve as a trigger for customers to purchase the product itself. - When enclosed with direct mail, they can leave an impression on customers. - They enable advertising at a low cost. 1. They help new customers become aware of the company's existence. Novelties are used for company promotion and can be utilized as sales tools. When using novelties as sales tools, be sure to print your company name, brand name, and logo on them. 2. They allow for the continuation of ongoing relationships with existing customers. They can serve as a means to maintain a good relationship with existing customers. When visiting, giving novelties as a token of appreciation for their usual support can leave a good impression. 3. They can serve as a trigger for customers to purchase the product itself. Distributing novelties can provide an opportunity for customers to learn about your products or services. Additionally, by adding novelties as added value rather than just selling the products or services alone, you can generate more interest.
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4. Including it in the DM can leave an impression on customers Distributing novelties is also effective in making an impression of your company or brand. Especially when sending catalogs or pamphlets as direct mail, including a novelty can leave a lasting impression on customers. By printing the company name or brand name on everyday items like pens or notepads, you can continuously reinforce the impression of your business. 5. Advertising can be done at a low cost Running a large-scale advertisement on TV commercials or screens in the city can cost at least tens of thousands of yen, and can go up to several million yen. On the other hand, novelty goods can be produced for a cost of several dozen to several hundred yen each, making the unit price for advertising very low. Koshioka Industries is a company engaged in the production of novelties. They have a wealth of experience in novelty production and have created many novelties that are useful as sales tools. Additionally, to meet various needs, they collaborate with design firms, promotion companies, and branding companies to advance the production of novelties. They provide optimal planning and design tailored to the needs and desires of their customers. If you have concerns like the following, please feel free to consult with them.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
![[Production Example] Eneru-rakko Novelties](https://image.mono.ipros.com/public/product/image/304/2000662719/IPROS20087829992735460029.png?w=280&h=280)
