[Case Study] Kanri Co., Ltd.

To standardize sales, we verbalized it with overwhelming speed! A case of creating a common language.

We would like to introduce a case study of our product "Reflector" implemented at Kanri Co., Ltd. As we reached a stage where more specific numbers were required from our sales organization, differences in performance among members began to emerge. We considered the possibility of improving sales by leveraging the expertise of other companies to create a common language, and decided to implement the product. After the implementation, we utilized this product for sales training and systematization, which led to more efficient verbalization and standardization of sales skills among our personnel. [Challenges] ■ As the accumulated know-how increased, the volume of written language became overwhelming, making it difficult for new members to learn. ■ Editing required a significant amount of time, and there were aspects such as tone of voice that were hard to convey. ■ With completely remote work and online meetings, we were unable to develop personnel in the same way as face-to-face interactions, leading to a reliance on individual capabilities and widening the gap between high and low performers. *For more details, please refer to the PDF document or feel free to contact us.

others