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  6. Escalator Handrail Advertisements with Safety and Anti-Fall Design

Escalator Handrail Advertisements with Safety and Anti-Fall Design

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UDOU mark and UD belt

last updated:Oct 29, 2025

UDエスカレーター
UDエスカレーター
  • Official site

UD Belt: A barrier-free measure to maintain body balance on escalators.

Our company is committed to achieving zero escalator accidents through the use of our patented technologies, the UDOU Mark and UD Belt, developed after years of research and testing. With more than 70,000 escalator handrails installed nationwide, our mission is to enhance both safety and accessibility in public spaces. The technology works by applying a distinct, highly visible mark approximately every meter along the escalator handrail. This simple yet effective design produces three proven safety benefits: ・Prevention of reverse riding by allowing passengers to identify the direction of movement from a distance. ・Improved boarding safety by helping users visually recognize the speed of the escalator. ・Better balance and posture as users’ eyes are naturally guided toward the moving handrail. Extensive field experiments conducted in stations and commercial facilities throughout Japan have demonstrated the effectiveness of this innovation, resulting in a 78% reduction in escalator fall accidents. Recognized as an official patent, this technology embodies our vision of safety through universal design. We offer this system to facilities at no cost, enabling the sustainable, barrier-free enhancement of escalator environments across the country. For more information, please download our detailed brochure or contact us directly.

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Escalator Handrail Advertisements with Safety and Anti-Fall Design

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  • Related Link - https://www.udescalator.co.jp/ud%E3%83%99%E3%83%AB…

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【Method】 - Design incorporating barrier-free marks - Wrapping of dedicated sheets on escalator handrails 【Effects】 ■ Understanding the direction of travel from a distance: Prevention of riding in the wrong direction ■ Awareness of escalator speed: Improved ease of boarding ■ Natural guidance of gaze to the handrail: Improvement of body balance

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Proposal for the Introduction of UD Belts [For Facility Managers]

Proposal for the Introduction of UD Belts [For Facility Managers]

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UD Escalator Business Introduction Materials [For Agents]

UD Escalator Business Introduction Materials [For Agents]

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UDエスカレーター

UDエスカレーター

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Our company develops a business that utilizes escalator handrails as an advertising medium. Traditionally regarded as an idle asset, we have transformed escalator handrails into a new revenue source under the name ”UD Belt.” The advertising effectiveness is remarkably high, with a recognition rate of 91.6%. By incorporating universal design into our advertising layouts, we provide an advertising medium that combines safety and social contribution. Currently, we are working with local governments, major developers, and transportation facilities to realize a “zero escalator accident society.” From design and construction management to effectiveness measurement, we handle the entire process in-house, maximizing the value of idle assets as a trusted partner across regions.

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