[Book] Research and Intellectual Property Strategy to "Win" as a Latecomer (No. 2240)
2240 Late Entry Explanation and Persuasion
[Available for preview] ★ A new strategy for capturing the entire market, made possible by being a latecomer! Accurately grasp the structural changes in the market and become the ruler of the new competitive domain!
Book Title: Research for "Winning" as a Latecomer: Intellectual Property Strategy and How to Explain and Persuade Management --------------------- ★ We will teach you how to create entry plans, strategies, and identify winning paths that even management will nod in agreement with!! --------------------- ■ Key Points of This Book ◆ There is always a way to break through leading companies! Insights for successfully entering the market as a latecomer and how to formulate winning strategies!! 1. What is the maturity level of the entry market and the appropriate timing for entry? 2. How to leverage core technologies developed in existing businesses to expand into other markets and dominate! 3. How to differentiate from the business models of leading companies! 4. How to break through the barrier of obstacle patent networks that serve as entry barriers and how to tackle them!! 5. Planning winning technology and intellectual property strategies using patent maps! 6. How to formulate strategies for commercialization even when there are competing products! 7. How to communicate and convince management and business divisions about market entry analysis! 8. How to convey high feasibility and rationale to obtain a go-ahead from management! 9. How to gather information from the technologies, applications, and businesses of leading companies!
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■ Table of Contents Chapter 1: Advantages and Disadvantages of Late Entry Chapter 2: How to Collect and Analyze Information to Win in Late Entry Chapter 3: Inventory of In-House Technology and Market Entry through Horizontal Deployment of Core Technology Chapter 4: How to Develop and Implement Marketing Strategies to Win in Late Entry Chapter 5: How to Develop and Implement Intellectual Property Strategies to Win in Late Entry Chapter 6: Utilizing IP Landscape in Late Entry and Business Strategy Planning Chapter 7: How to Create a Business Model That Can Win Even in Late Entry and How to Propose It Chapter 8: How to Explain to Management and Opposing Forces and Present Convincing Evidence to Win in Late Entry Chapter 9: Criteria for GO/STOP Decisions in Late Entry from the Management Perspective Chapter 10: Initiatives and Success Stories of Companies Newly Entering the Market from Late Entry --------------------- ● Publication Date: March 29, 2024 ● Format: A4 Size, 490 Pages ● Authors: 53 Names ● ISBN: 978-4-86798-015-6 ---------------------
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The Technical Information Association is engaged in the work of shaping information for engineers and researchers. We research what kind of information engineers and researchers active in fields such as "research and development," "materials," "electronics," and "pharmaceuticals/medical devices" need, and we create products such as seminars, books, and correspondence courses!