[Column] Strong products become even stronger through refinement.

I would like to introduce a column article.

The revenue generated by staple products and flagship products supports the management foundation of a company. It serves as the source for developing new revenue-generating products and challenges in new businesses, acting as the engine for the maintenance, continuity, and growth of the company. However, the product life cycle is becoming shorter, and the proportion of staple products is decreasing, making it difficult to create new staple products. The image of staple products may give the impression that their contents remain unchanged and are consistently supported, but most staple products undergo numerous improvements, expanding their fan base each time and growing into long-selling items. In other words, by refining existing staple products rather than just creating new ones, companies can acquire new fans and further establish these products as staples. 〇 What are your staple products? 〇 What are your flagship products? While developing new products is important, it is also essential to enhance existing staple and flagship products that are already strengths (or were strengths) to make them even stronger.

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