An explanation of the actual working style desired by Generation Z based on the "Survey on Job Changes in Sales Positions and DX Related to Generation Z."
The new generation of young people known as Generation Z (born between 1996 and 2012), who have had the internet close at hand since birth, are starting to enter the workforce. Considering that "Generation Z" will become established in companies and take on future responsibilities, it is becoming essential for the survival of businesses to focus on "developing, retaining, and creating environments where Generation Z can thrive." Since the "backgrounds they were born and raised in" and "values regarding work" differ between generations, the "development of Generation Z" is a challenge for many companies, not just in sales positions. In this issue, we will explain the realities of the working styles that Generation Z seeks, based on a survey conducted by Softbrain Corporation, the vendor of CRM/SFA "e-Sales Manager," in February 2024 regarding "the job changes of Generation Z in sales and DX." We will unravel the characteristics of Generation Z, who place importance on "time performance" and "efficiency." Please refer to this as a guide for creating an environment where the "Generation Z," who will bear the future of companies, can be retained, developed, and thrive. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 6,000 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.
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