Conveying the hard-to-see company culture and strengths widely through manga.

Helpful Column from a Manga Advertising Company: Introducing Our Brand Branding

The business of Nippon Steel Solutions Corporation is BtoB system development. Systems are not tangible, and the development process is not visible from the outside, so we often hear that people do not really understand what kind of work we do and what kind of people work here. Therefore, in order to help people get to know us better, we thought about posting our characteristics on our website. Those characteristics are "sincerity," "perseverance," and "not running away." These are words we have received from many customers who have evaluated us, and we wanted to convey them somehow. However, when we tried to write them down, they seemed somewhat suspicious. Even if we write "We are sincere," it might actually make people trust us less. So, we ended up thinking about whether we could convey our strengths through a tool that resonates more with people's hearts, and that led us to manga. *For more details on the column, you can view it through the related links. For more information, please feel free to download the PDF or contact us.

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