Do you have concerns like 'I want to know the characteristics of stylish novelties!' or 'I don't want to fail in novelty production!'?
What is a stylish novelty in the first place? A stylish novelty is not just a novelty that focuses on design. While it is certainly important for it to be high in design and fashionable, it also needs to cover the following points. A novelty that is stylish and attracts people's attention must keep up with trends and possess uniqueness and originality. 5 Recommended Stylish Novelties You Can Create from Design 1. A4 Tote Bag With a large printable area, you can pursue unique originality from simple designs to more distinctive ones. 2. Eco Bag It is resistant to wrinkles, lightweight, and durable, making it likely to be used for a long time, which can lead to high promotional effectiveness. 3. Cotton Drawstring Bag Available in a wide range of sizes from small items to A4 size, allowing you to choose according to your needs. 4. Sturdy Tote Bag Made from strong materials, it is durable and will likely be used for a long time. 5. Pouch Clear pouches convey a sense of cleanliness and transparency, giving an impression of good taste.
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Five characteristics of stylish novelties: 1. High design quality If the recipient likes it and uses it regularly, it can yield high promotional effects, so it's important to focus on design. However, be careful not to pursue design at the expense of practicality. 2. Keeping up with trends Items that reflect current trends can showcase a company's forward-thinking nature and make the recipient think, "This is stylish!" 3. Practicality Choose items that are highly practical and consider the recipient's needs to enhance promotional effects and delight the recipient. 4. Uniqueness Selecting unique items can give the impression of a playful and flexible company. 5. Originality Captivate the recipient with a unique concept or design that is not found elsewhere, conveying a sense of style. Three points for creating stylish novelties: - Select the target audience for distribution - Clearly define the purpose of distribution - Keep the design simple Three novelties that women would be happy to receive: - Bags - Pouches - Cosmetic items
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Applications/Examples of results
Novelty Case Study of an Apparel Company As anniversary goods, we produced masks with promotional cards. At that time, the company was struggling with the situation where it was difficult to expect customers to return due to the COVID-19 pandemic, so we proposed utilizing promotional cards to encourage new traffic to their e-commerce site. The promotional cards were designed to be stylish, capturing customers' interest at first glance. Rather than simply distributing the novelty items and ending there, we aimed to increase customer numbers and contribute to sales growth by encouraging new traffic through QR codes even after distribution. As a result, we were able to provide products and services to customers who found it difficult to visit the store, maintaining connections with them.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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