Case Study: Precision Metal Processing Manufacturer | Increase in Inquiries Through the Use of Video Content
The reorder rate of existing customers has increased by 20%!
This is a case study of strengthening web marketing using video content at a precision metal processing manufacturer. Challenges: It was difficult to convey complex processing techniques through text alone, resulting in few inquiries via the web. To differentiate from competitors, it was necessary to more clearly highlight the company's strengths. Strengthening relationships with existing customers was a challenge. Measures: LP creation: Created a landing page (LP) incorporating videos of processing techniques to appeal visually. CMS implementation: Established a system to regularly add video content. CRM utilization: Scored interest levels based on video viewing history to optimize sales responses. MA measures: Automatically sent follow-up emails after video viewing to encourage inquiries. Results: The number of inquiries via the website increased by 3.5 times. The conversion rate of video viewers to business negotiations improved by 50%. The reorder rate of existing customers increased by 20%.
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We provide a seamless service from LP production to MA utilization. For more details, please contact us.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.
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