[UserSonar Case Study] Takara Standard Co., Ltd.

Towards promoting data-driven sales! There is a significant effect in that refined information can be handed over.

We would like to introduce a case study on the implementation of "YouSona" at Takara Standard Co., Ltd. The company began moving towards the centralization of client information; however, it became apparent that there was a challenge due to the difference in information granularity. While Salesforce assigns codes at the "branch office level" for client information, the core system assigns codes at the "billing unit" level. After the implementation, by using accurate customer data, the company was able to identify the target markets that needed to be developed and visualize whether they were effectively approaching those targets, leading to data-driven sales guidance. [Case Overview] ■ Challenges - It is necessary to overcome the significant hurdle of "deduplication" of client information. ■ Effects - Data-driven guidance, data-driven sales strategies, and refinement of handover information. *For more details, please refer to the related links or feel free to contact us.

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