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  6. [Success Case] Seiden Company, Inc.

[Success Case] Seiden Company, Inc.

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last updated:May 22, 2025

ブランディングテクノロジー ブランディングテクノロジー株式会社
ブランディングテクノロジー ブランディングテクノロジー株式会社

Behind the rebranding that paves the way for the future! Examples of newly created messages and logos.

We would like to introduce a case study of rebranding implemented at Seiden Co., Ltd., a control panel manufacturer, to transform into a "challenging company." The new brand message adopts the Zen phrase "Every day is a good day." The logo has been refreshed to express "challenge" and "teamwork," resulting in increased recognition both inside and outside the company. As a result of communicating the company's message through a new website and promotional materials, there have been positive outcomes in recruitment as well, with a significant number of applications despite tough conditions. Applicants have expressed that they resonated with the company's message. [Case Overview] ■ Services Implemented - Rebranding ■ Effects of Implementation - Changes in employee awareness have emerged, increasing willingness to participate in new projects, and the entire company has evolved into a culture that emphasizes challenges. *For more detailed information about the case, please refer to the related links. Feel free to contact us for more details.

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[Success Case] Seiden Company, Inc.

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  • Related Link - https://www.branding-t.co.jp/case/manufacturing/16…

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*You can view the details of the case from the related link. For more information, please feel free to contact us.*

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*The details of the case can be viewed through the related link. For more information, please feel free to contact us.*

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ブランディングテクノロジー

ブランディングテクノロジー ブランディングテクノロジー株式会社

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Our company leverages industry-specific know-how derived from supporting over 3,000 small and medium-sized enterprises to provide highly reliable execution support that ensures "reproducibility in business growth." We develop solutions centered around brands to address corporate challenges, with a team of professionals possessing extensive experience and expertise in strategy formulation. Additionally, based on the strategic plans developed by our front-line personnel, we can execute a wide range of measures from creative work, management support, advertising, to consulting in a one-stop manner.

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