Methods to promote the collection and utilization of customer needs through the implementation of CRM/SFA.
A must-see for manufacturing companies! An explanation of key points for utilizing information for product development and improvement with CRM/SFA.
In the manufacturing industry, strengthening the collaboration between production and sales directly leads to improvements in quality, sales capabilities, and competitiveness. However, efforts such as thorough information sharing, enhancing the utilization of information, and understanding the status of responses are required, and these cannot be achieved overnight. This document explains how to promote the collection and utilization of customer needs through the introduction of CRM/SFA, taking these circumstances into account. It includes examples of utilizing CRM/SFA that lead to product development and improvement, key points for implementation and establishment, and images of business flow integration. [Contents] ■ Introduction ■ What changes with the introduction of CRM/SFA ■ Examples of utilizing CRM/SFA for product development and improvement ■ Key points for the introduction and establishment of CRM/SFA *For more details, please download the PDF or feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.