Companies with strong sales tend to have weak web presence. We will transplant the winning patterns of sales to the web and design a structure that is 'chosen' by both AI and people.
The reason for the lack of inquiries is not the quality of the website, but rather that "sales and the web are treated as separate entities." In the era of generative AI and AI search, users compare options "before reading" and narrow down their choices before meeting with sales. Nevertheless, companies that do not reflect the winning strategies (effective explanations, selection criteria, and handling objections) from the sales field on their websites are less likely to convey their strengths and may be excluded from consideration. In this service, we will break down your sales process and structure "who is confused by what and how they decide." We will redesign the web as the "pre-sales process" and design "definitions, comparison axes, and pathways" that align even with AI summaries. ■ Service Offerings (3 points) - Structuring sales interviews (winning strategies, reasons for lost sales, handling objections, selection criteria) - Redefining the role of the web (entry → deep dive → comparison → consultation) and designing pathways - Designing "decision-making components" for product pages, case studies, downloadable materials, and FAQs Deliverables: Integrated design document for sales and web (pathways, page roles, comparison axes, content design) Scope/Assumptions: Sales interviews (60–90 minutes × 1–2 sessions) + design of key pages (production is separate) *Please first share the current URL along with the product and target audience. We will organize the bottlenecks in the sales pathway and the missing components on the web to provide our proposal.
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basic information
■Provided Content Breakdown of the sales process: Lead acquisition → Initial contact → Comparison → Approval process → Decision-making bottleneck extraction Extraction of selection criteria: Comparison axes that customers prioritize (decision-making factors other than price) Verbalization of objection handling: Common concerns (delivery time, quality, structure, track record) converted into FAQs/case studies Web structure design: Page roles, navigation, CTAs, positioning of materials AI summarization resilience: Organizing company definitions, product definitions, and application definitions in a "non-discrepant form" ■Deliverables Integrated sales and web design document (overall structure) Page role map (Top/Product/Case Studies/FAQ/Material Downloads/Inquiries) Template outlines for product pages and case study pages (heading structure, comparison axes, CTAs) Content list (pages to be added/missing elements) Improvement roadmap (Quick Wins/Mid-term/Production) ■Approach Pre-sharing: URL/Product/Target/Representative sales materials Sales hearing (1-2 times): Extracting winning strategies, reasons for lost deals, and barriers in the approval process Design: Integrated flow/page roles/template design Reporting meeting: Confirming priorities and next actions (in-house revisions/production requests/support, etc.)
Price information
Light: 400,000 yen (Integration policy of sales and web + main flow design) Standard: 800,000 yen (Integrated design document + main template outline + roadmap) Extended: 1,200,000 yen and up (Multiple product groups / integration of multiple departments / including competitive comparison) *Can be changed to require a quotation.
Delivery Time
※Minimum 2-3 weeks / Standard 4-6 weeks (depending on the number of hearings and scope)
Applications/Examples of results
■Concerns Strong in sales, but weak in inquiries via the web Reasons for losing in competitive comparisons are not resolved online There are document downloads, but they do not lead to consultations or negotiations Product pages list specifications, failing to convey selection criteria Communication is fragmented across departments (sales/technical/recruitment) ■Uses Web adaptation of successful sales patterns (structure that remains during comparison) Improving inquiry-to-negotiation conversion rate (optimizing placement of document downloads, case studies, FAQs) Organizing requirements and structural design before renewal Creating a foundation for integration across departments (sales, technical, recruitment) ■Examples of Achievements (Confidentiality Consideration Format) Industrial equipment × 200 employees × lost deals due to comparisons × improved negotiation conversion by transferring sales rebuttal handling to FAQs/case studies Precision machining × 80 employees × decrease in inquiries × redesigning comparison axes on product pages + document downloads → refreshing consultation pathways Chemical materials × 500 employees × stagnation in decision-making due to approvals × designing the implementation of decision-making materials (quality system, supply system) on the web
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
