We will maintain the worldview while strengthening sales. We will create a site that deepens understanding through "exploration" while preserving brand value.
The failure of brand websites tends to polarize. On one hand, if the worldview is prioritized too much, it can lead to a state where "it's unclear what the strengths are" and "it's unclear what to look at next." On the other hand, if too many sales elements are crammed in, it can break the worldview and cause brand damage. Particularly in the manufacturing industry, where technology, quality, history, and philosophy are the sources of value, if the "order of reading" is not designed, it won't be considered in comparisons. Our service designs a navigation structure (story structure) that allows users to naturally deepen their understanding while preserving the brand's philosophy, aesthetics, and tone. As a result, there will be an increase in direct searches, document downloads, and consultations, allowing the brand and sales to coexist. ■ Provided Content (3 points) 1. Brand structure design (elements of the worldview and verbalization/order of presentation) 2. Navigation design (storyline: the more you read, the deeper your understanding) 3. Production (design/implementation/easy-to-manage CMS) Deliverables: Complete brand website (design document, wireframes, design, implementation, publication) *Please share the current URL and the "worldview you want to protect (reference sites are also acceptable)." We will propose a structure that balances the worldview and navigation.
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basic information
■Provided Content Worldview Design (Definition of Brand Elements) - Philosophy (Why create)/Aesthetic (Tone)/Quality (Basis) - Guidelines for language, photography, whitespace, color, and typography Navigation Design (Story Flow) - Entrance: "Experience" of the worldview - Deep Dive: Technology, processes, quality, and commitment - Trust: Achievements, evidence, awards, and standards - Selection: Lineup, usage, and comparison criteria - Action: Document downloads, consultations (CTAs that do not damage the brand) CTA Design that Does Not Damage the Brand - Consultation permission type with low "sales pitch" feel (e.g., inquiries about materials or uses) - Naturally placed navigation within whitespace (guiding the gaze) Operational Design - Templates and guidelines that maintain tone consistency even when the update person changes ■Deliverables Brand Structure Design Document (Worldview Elements/Story Sequence/Tone) Sitemap (Brand Story × Navigation Flow) Wireframe (Main Pages) Design (Top + Sub-templates: Worldview Priority) Implementation (CMS/Responsive/Lightweight and Speed Considerations) Publication and Initial Measurement Setup (as needed) Operational Guide (Update Rules/Notation and Tone)
Price information
3 million yen to 12 million yen (varies based on number of pages, expressions, photography/video, and CMS) - Small scale (up to 10 pages, basic structure focusing on worldview): 3 to 5 million yen - Standard (up to 25 pages, including navigation paths + technical/quality pages): 5 to 8 million yen - Expanded (photography/video, database, multiple brand development): 8 million yen and up * "Estimate required" notation is also acceptable (to be confirmed based on requirements)
Delivery Time
※Minimum 2-3 months / Standard 3-6 months (subject to change based on material preparation)
Applications/Examples of results
■Concerns There is a worldview, but it does not lead to understanding of the product or technology. It looks cool, but users do not navigate and drop off. The brand's strengths cannot be articulated, leading to being overshadowed by comparisons. As more information is added, the design collapses, weakening the brand. When updated for long-term operation, the tone does not align. ■Approach Pre-sharing: Current URL / Reference brand sites / Rules to protect Hearing: Brand philosophy, strengths, prohibited expressions, operational structure Design: Brand structure → Navigation flow → Wireframe → Design → Implementation policy Production: Design → Implementation → Testing → Publication Post-publication: Operational establishment and improvement (optional monthly support available) ■Uses Strengthening brand value (consistency of worldview) Promoting navigation and understanding (trust increases the more it is read) Increase in direct searches and consultations (balancing brand and sales) Stability in long-term operations (establishing update guidelines) ■Examples of Achievements (company name not required format) High-value-added materials × 80 employees × a worldview exists but is not conveyed → Promoting understanding and consultations through story navigation Industrial equipment × 200 employees × drop-off due to design priority → Improving navigation rate through next flow design Chemical materials × 500 employees × tone collapses with updates → Maintaining worldview with operational guidelines
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
![[Web Production Achievements] Brand Site for Tamron Co., Ltd.](https://image.mono.ipros.com/public/product/image/a16/2000669271/IPROS37637135824166672983.png?w=280&h=280)
