Simply saying 'please contact us' won't increase inquiries. We will lower the psychological barriers to consultation and design and implement a natural 'path that encourages consultation'.
The reason B2B inquiries are not increasing is not due to a lack of appeal, but rather because the "barrier to consultation" is high. In the manufacturing industry, many people are in a state where they cannot inquire immediately, citing reasons such as "still in the early stages of consideration," "conditions are not yet met," "internal approval is needed first," or "currently comparing estimates." However, many websites only have a single call-to-action (contact us) and do not accommodate those who are still in the pre-consultation stage. As a result, even if they read and are convinced, they end up leaving. Our service will stage the call-to-action according to the consideration phase, designing the wording, placement, flow, and forms as a cohesive unit. The goal is not to push a sale but to lower psychological resistance by allowing consultations, thereby increasing both the number of consultations and the quality of inquiries simultaneously. ■ Service Offerings (3 points) 1. CTA strategy design (by consideration phase: initial/comparison/approval/just before ordering) 2. Copy and placement design (wording, timing, positioning within the page) 3. Implementation and measurement design (forms, measurement, foundation for A/B testing) Deliverables: CTA design document + CTA copy + placement diagram + form improvements + measurement settings (implementation if necessary) *Please provide the current URL and the "action you want to increase (consultation/estimate/document download)." We will design it to increase as quickly as possible.
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basic information
■Provided Content CTA Design (Strategy) - Organization of consideration phase × target (design/purchase/management) - Hierarchy of CTA (main CTA/sub CTA/auxiliary CTA) - Pathways (what actions to take on which pages) Copy Design (Text) - Button text, headlines, supplementary text, reassurance materials (confidentiality, response time, scope of support) Layout Design (UI) - First view/body text/end/side/following, etc. - A layout that is "not too pushy" but not overlooked Form Design (Improving Quality) - Optimization of input fields (minimum required) - Template selection for consultation content (usage, material, quantity, etc.) - Automatic reply text (guidance for the next step) Measurement Design - CTA clicks, form reach, completion rate, drop-off points - Improvement cycle (foundation for A/B testing) ■Deliverables CTA Design Document (pathways by phase, main/sub CTA design) Complete set of CTA copy (buttons/headlines/supplementary text/reassurance materials) Layout Diagram (where to place on which page) Form Improvement Proposal (fields, branching, templates) Automatic Reply Email Draft (guidance for next action after consultation) Measurement Design (events, KPIs, improvement indicators) Implementation (optional: reflection according to CMS/site environment)
Price information
300,000 to 2,000,000 yen (varies based on the number of pages and whether implementation is included) - Design only (CTA design + copy + layout): 300,000 to 700,000 yen - Standard (form improvement + measurement design): 700,000 to 1,400,000 yen - Expanded (implementation + A/B testing framework + multiple page reflection): 1,400,000 to 2,000,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
※Minimum 1 week - Standard 2 to 6 weeks (varies depending on implementation)
Applications/Examples of results
■Concerns There is a "Contact Us" button, but there is little response. I want consultations, but getting a quote right away feels heavy. Even if inquiries come in, they don't lead to business discussions due to lack of matching conditions. There is a document download, but it doesn't lead to further consultations. People are dropping off the form / there are too many inputs. ■Approach Pre-sharing: URL / Purpose (increase consultations, increase quotes, etc.) / Target page Current situation analysis: Diagnose CTA flow, form drop-off, and page roles. Design: Confirm CTA hierarchy, copy, placement, and form. Implementation: Reflect → Measurement settings → Initial verification. Improvement: Monthly fine-tuning based on data (support available). ■Uses Increase in consultations (lower psychological barriers). Improvement in inquiry quality (flow that matches conditions). Advancement in comparison and consideration (prepare reasons for consultation). A state where improvements can be made (foundation for measurement and A/B testing). ■Examples of Achievements (Company name not required format) Precision machining × 80 employees × few inquiries → Increased with consultation-permission type CTA. Industrial equipment × 200 employees × form drop-off → Improved completion rate with input optimization. Chemical materials × 500 employees × stalled before approval → Advanced with document download × consultation flow.
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
