Evaluation of display visibility to enhance driving safety.
In the automotive industry, information display while driving is a crucial element that supports safe driving. For drivers to instantly understand information, the visibility of the display is essential, and spatial resolution is particularly important. Low spatial resolution can make displayed information difficult to see, dulling decision-making while driving and potentially increasing the risk of accidents. Aphrodite's 'MTF-33S' adopts the internationally standardized line-based evaluation method (IEC62977-3-6) to quantify display visibility, thereby contributing to safe driving. 【Usage Scenarios】 - Display development in automotive manufacturers - Display quality management in automotive parts manufacturers - Performance evaluation of displays for the aftermarket 【Effects of Implementation】 - Improved safety through enhanced display visibility - Establishment of objective evaluation criteria in development and quality management - Establishment of competitive advantage through differentiation from competing products
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【Features】 - Quantifying "visibility" clarity - Measured evaluations that align with human vision - Support for not only displays but also materials and components - Pioneering the international standard IEC-compliant method (Line-based) - Achieving simple operation and high-precision measurement at a low cost 【Our Strengths】 Since our establishment in 2013, we have been providing optical measurement instruments for displays and technical services. The former CEO of Sony Corporation leverages years of experience in display development to offer total solutions tailored to customer needs.
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Display Development: Evaluation of visual resolution for new panel types such as OLED, μLED, and LCD, and confirmation of interactions with new materials. Device Evaluation: Analysis of resolution contributing factors for TFT substrates, CF, polarizers, and diffusion films. Quality Assurance and Mass Production Inspection: Confirmation of variations in spatial resolution during module processes and quantification of defect judgment criteria. Visual UX Improvement: Scientific verification of "how it looks to the human eye" for AR, HUD, and in-vehicle displays. Material and Component Manufacturers: Quantification of contributions to visual quality from in-house products (optical films, color filters, etc.). ■ Implementation Examples and Evaluation Targets (excerpt) Major Display Panel Manufacturers (domestic and international): - Evaluation of spatial resolution in μLED development lines. - Verification of the correlation between OLED emission variation and display clarity. TFT Substrate and Component Manufacturers: - Quantification of visual performance before and after the adoption of optical films. - Evaluation of the impact of fine wiring technology on visual resolution. Automobile Manufacturers / In-Vehicle Display Suppliers: - Evaluation of visibility from a UX perspective for HUD and center displays. Universities and Research Institutions: - Verification of measurement methods for spatial resolution. *For more details, please feel free to contact us.
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Company information
In 2013, we established the company and started the business of selling optical measurement instruments for displays and providing technical services. The CEO, Hidetaka Shima, who is also the founder of the company, has been engaged in display development and business for 25 years at Sony Corporation. Displays will continue to evolve. In 50 years, 100 years from now, we will pursue beauty and convenience in line with the flow of the times. Information devices driven by human sensibility will become increasingly important. Our company will continue to make significant contributions to the development of displays. *Origin of the company name "Aphrodite Corporation" It is derived from "Aphrodite" (in Greek), the goddess of beauty and love, who is one of the twelve gods in Greek mythology. The philosophy of Aphrodite Corporation is "the creation of beauty."
