Balancing luxury and budget! A case study of custom-made gift boxes for packaged curry.
We would like to introduce a case study of a packaged assortment of retort curry that we created for Kintetsu Retailing, which operates retail and dining businesses both inside and outside the Kintetsu station premises, not just in the "eki-naka" stores within the station. Initially, we inquired whether a "NIS-DX cardboard" or a "G-flute one-piece Thomson box" would be preferable. Although the preference was for the "NIS-DX cardboard" in terms of form, we ultimately decided on the "G-flute one-piece Thomson box" due to budget constraints. The finished product is a luxurious dark brown package designed to conceal the cardboard lining, and the color was changed from green to dark brown for delivery. [Case Overview] ■ Product: Assorted retort curry decorative box (Width 400mm × Height 50mm × Depth 200mm) ■ Request: A luxurious form, needed to meet the pre-release deadline in September ■ Form: G-flute one-piece Thomson box ■ Color: Changed from green to a luxurious dark brown *For more details, please download the PDF or feel free to contact us.
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Company information
Keipak can be summed up in one word as a "box maker." As a comprehensive packaging manufacturer primarily engaged in the production and sale of paper containers and packaging, we have the facilities to provide consistent support from planning and design to processing and box-making. Through the production of packaging, we leverage the know-how gained from our various customer relationships to deliver paper containers that meet your needs with consistently stable quality. 【Customer First Principle】 With a motto of customer-first, we are committed to "always thinking from the customer's perspective." 【Sales Staff Well-Versed in Manufacturing】 As a company with an attached factory, our sales staff regularly holds meetings with factory staff and participates in manufacturing oversight, allowing us to offer proposals and production insights that differ from those of large printing companies. 【Responsive and Speedy Service】 Our sales staff are well-acquainted with manufacturing, enabling them to conduct precise hearings from the initial meetings. Therefore, we can achieve satisfactory content confirmation with the minimum number of meetings, resulting in a significantly reduced total time until final approval.
