Expand the character's worldview with AR and provide a special experience.
In the toy industry and character development, there is a demand not only for the products themselves but also for enhancing the experiential value after purchase. In particular, to stimulate children's imagination and deepen their attachment to characters, interactive and engaging mechanisms are essential. By providing information that cannot be conveyed through traditional packaging and offering special experiences exclusive to purchasers, we can expect to gain repeat customers and generate buzz on social media. Our package × WebAR solution addresses these challenges by allowing users to easily display special messages and videos with just a smartphone, serving as a promotional tool that can be enjoyed even after purchase. 【Usage Scenarios】 - Embedding AR markers in toy packaging to display character voices and animations - Providing access to exclusive stories and games, creating experiences limited to purchasers - Linking with social media posting campaigns to promote user-generated content 【Effects of Implementation】 - Increased engagement among children and deepened attachment to characters - Promotion of repeat purchases due to the sense of exclusivity for purchasers - Contribution to acquiring new customers through word-of-mouth spread on social media
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basic information
【Features】 ■ Visualization of product information: AR displays character background stories and settings in video and 3D formats. ■ Usage guide: AR presents ways to play with toys and examples of character utilization. ■ Campaign and benefits presentation: AR provides access information for exclusive events and digital content. ■ Product story introduction: AR introduces the development stories of characters and toys. ■ Eco appeal: AR explains environmentally friendly materials and manufacturing processes. 【Our Strengths】 Daiomiura Co., Ltd. is a group company of Daio Paper Corporation, which manufactures Elleair. We leverage our technological expertise in manufacturing, focusing on labels, packaging, and commercial printing, along with our ability to propose solutions tailored to challenges, to provide broad support from manufacturing sites to promotional areas. We handle everything from packaging design and manufacturing to logistics processing, and by combining web production and digital initiatives (WebAR/promotion support), we comprehensively solve our customers' challenges. With a system that allows us to take care of everything from manufacturing to promotion, digital, and business support, we contribute to efficiency and added value enhancement.
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Company information
Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.
