Providing a 'sense of exclusivity' that only buyers can experience through AR!
In the food and beverage industry, there is a demand for providing information that allows buyers to understand and utilize products more deeply. Particularly, to enhance the appeal of products and encourage repeat purchases and word-of-mouth, it is important to offer high-value experiences. Our package × WebAR provides exclusive content for buyers through the AR functionality of smartphones, increasing engagement with the product. 【Usage Scenarios】 - Embedding AR markers on product packaging to present recipe videos and usage examples - Displaying campaign information and benefits exclusive to buyers through AR - Introducing the product's development story and unique features via AR 【Effects of Implementation】 - Providing buyers with a sense of "specialness," leading to increased satisfaction - Promoting diverse uses of the product through recipe suggestions - Encouraging sharing on social media, expecting a natural promotional effect - Contributing to acquiring repeat customers and appealing to new customers
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【Features】 ■ Recipe Suggestions: Displaying how to use products and arrangement recipes through videos and images in AR ■ Visualization of Product Information: Showing ingredients and manufacturing processes in AR through videos and 3D displays ■ Campaign and Benefits Presentation: AR display of sales and coupon information ■ Product Story Introduction: Introducing the development story of products in AR ■ Eco Appeal: Explaining environmentally friendly products in AR 【Our Strengths】 Daiomiura Co., Ltd. is a group company of Daio Paper Corporation, which manufactures Elleair. We leverage our technological expertise in manufacturing, focusing on labels, packaging, and commercial printing, along with our ability to propose solutions tailored to challenges, to provide broad support from manufacturing sites to promotional areas. We handle everything from package design and manufacturing to logistics processing consistently, and by combining web production and digital initiatives (WebAR / promotional support), we comprehensively solve our customers' challenges. With a system that can handle everything from manufacturing to promotion, digital, and business support, we contribute to efficiency and added value enhancement.
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Company information
Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.
