Branding Support | Verbalization for Small and Medium-sized Manufacturing Industries
Brand identity development / MVV formulation / Recruitment branding
Even if we spend on advertising, we don't see results. The cause may be that the brand is not clearly defined.
"Different tones for each promotional tool," "Advertising expenses do not lead to results," "Unable to articulate our strengths," "Cannot escape price competition" — all of these are signs that the brand is not defined. Even if you pile on ad-hoc measures, you will not achieve overall optimal results. Branding is about articulating in words how you want to be perceived by customers, potential employees, and the local community. What do you want customers to find appealing enough to place orders? What do you want job seekers to resonate with? What kind of company do you want to be seen as by the community? This is an effort to clearly articulate these answers and align the desired image with how you want to be perceived. Tsumugi Lab draws out the thoughts of business owners and the values cherished on the ground, and refines them into communicable words. Its distinctive feature is that it does not stop at just creating words. It consistently produces logos, company brochures, websites, recruitment pamphlets, videos, and commercials, making the brand visible. Based in Nagasaki, Kyushu, it primarily supports manufacturing companies with 20 to 80 employees.
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basic information
【Standard Procedure】 1. Current Situation Assessment, Research, and Analysis (1 month) Interviews with management executives, employee surveys 2. Current Situation Analysis (1.5 months to 2 months) PEST analysis, 3C analysis, SWOT analysis 3. Market Setting (1.5 months to 2 months) STP analysis 4. Positioning (1 month) Positioning map analysis 5. Brand Identity Development (1.5 months to 2 months) Presenting multiple proposals for the core definition of the brand 6. Marketing Plan (1 month) Designing penetration tools, communication rules, and prioritization of deliverables 7. Brand Elements and Prohibitions, Goal Setting (1 month to 1.5 months) Definition of brand components (logo, colors, music, etc.) Prohibitions 【Estimated Duration】 8 to 12 months (additional time if including deliverable deployment) 【Deliverables】 - Finalized brand identity - Tagline / Tone & Manner guidelines - Record of the formulation process - Design proposal for deployment tools 【Scope of Work】 Entire Kyushu region (primarily online / in-person for initial and final meetings is also possible) 【Responsible Party】 Japan Brand Manager Certification Association, Level 1 Brand Manager
Price information
Branding Support: 150,000 yen/month and up (standard 6 months / total 900,000 yen and up) *Varies based on company size, number of employees, and frequency of implementation. Deliverables after formulation (logo, company brochure, website, recruitment pamphlet, videos/CMs, etc.) will be quoted separately. We can accommodate both formulation only and comprehensive requests up to production. You can first check your current situation with a free branding diagnosis (5 minutes, no registration required). https://tsumugi-lab.co.jp/branding-shindan/
Delivery Time
※Standard: 6 months or more. It varies depending on the number of employees and the number of workshops. We can also create a reverse schedule tailored to busy periods such as exhibitions, anniversaries, and recruitment.
Applications/Examples of results
【This is being used in the following situations】 - The tone and message vary for each promotional tool. - Employees are not aligned, and the organization is not cohesive. - Advertising expenses do not lead to results. - The company's strengths cannot be articulated. - Unable to escape price competition. - Job postings do not attract applicants or have high turnover. - With business succession, the previous generation's words no longer resonate on-site. 【Support Achievements】 - Machinery maintenance industry (Sasebo): Developed brand identity, renewed website and company brochure. - Holding company (Sasebo): Established group purpose, renewed website, developed public relations strategy and creative for listing. - Public entrepreneurship support facility (Sasebo): Rebranding, naming development, renewed website. - Machinery repair industry (Sasebo): Developed MVV (articulation of philosophy). We provide support across various industries, primarily focusing on manufacturing, for both BtoB and BtoC.
Line up（5）
| Model number | overview |
|---|---|
| Branding support | From research and analysis to the formulation of brand identity, tagline, and tone & manner design. |
| Support for MVV formulation | Designing tools for articulating and internalizing the mission, vision, and values. |
| Recruitment branding | Translation of company language for the recruitment market. Rebranding of recruitment sites, brochures, and job postings. |
| Video production and commercials | Recruitment videos, TV commercials, social media videos. Forming a specialized team for production. |
| Website production | Design, copy, and photography with a consistent brand worldview. Support for operations is also available. |
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Company information
Based in Nagasaki, Kyushu, we are a specialized firm that tackles the fundamental challenges faced by small and medium-sized manufacturing companies—such as “inability to retain new hires,” “organizational stagnation due to business succession,” and “workplaces that lack autonomy”—through branding and the development of Mission, Vision, and Values (MVV). We carefully elicit the vision of business owners and the voices of frontline employees, refining them into “the company’s voice” that resonates both internally and externally. We then incorporate this voice into creative assets such as logos, websites, and recruitment videos, providing end-to-end support. Our CEO has served on the strategic board of a Fukuoka Stock Exchange-listed company. We offer online services throughout Kyushu. We have a proven track record, primarily with manufacturing companies employing 10 to 100 people and generating annual sales of 300 million to 5 billion yen. “New hires don’t stick around,” “A successor has been chosen, but the organization isn’t moving forward,” “Employees wait for instructions and don’t take initiative”—the root cause of many of these challenges is that the owner’s vision and the company’s philosophy haven’t been translated into “words that resonate with employees.” We carefully draw out the ideas in the business owner’s mind and the values cherished on the front lines, translating them into “the company’s language” that resonates both internally and externally. Using that language as a starting point, we provide end-to-end production services, including creative assets such as logos, websites, and recruitment videos. What sets us apart is that we don’t stop at simply “crafting the language” or “producing the materials”; we provide comprehensive support that includes designing systems to ensure internal adoption. We offer online services throughout the entire Kyushu region.
