Tsumugi Lab Co., Ltd. Product Lineup

"Different tones for each promotional tool," "Advertising expenses do not lead to results," "Unable to articulate our strengths," "Cannot escape price competition" — all of these are signs that the brand is not defined. Even if you pile on ad-hoc measures, you will not achieve overall optimal results. Branding is about articulating in words how you want to be perceived by customers, potential employees, and the local community. What do you want customers to find appealing enough to place orders? What do you want job seekers to resonate with? What kind of company do you want to be seen as by the community? This is an effort to clearly articulate these answers and align the desired image with how you want to be perceived. Tsumugi Lab draws out the thoughts of business owners and the values cherished on the ground, and refines them into communicable words. Its distinctive feature is that it does not stop at just creating words. It consistently produces logos, company brochures, websites, recruitment pamphlets, videos, and commercials, making the brand visible. Based in Nagasaki, Kyushu, it primarily supports manufacturing companies with 20 to 80 employees.

• Management consultant/Small business consultant