Domestic public relations support / for foreign-affiliated companies
We receive numerous inquiries from individuals responsible for public relations at foreign-affiliated companies' Japanese branches regarding "collaboration with global" and "local public relations systems." - Due to differences in organizational structures between Japan and global divisions, sharing resources is challenging. - There is limited experience in public relations activities, and they are unsure of what to do and how to proceed. - They want to create a press release originating from Japan but are struggling to find materials. - They are translating press releases announced overseas and posting them on their website but cannot find the next steps. Tokyo PR proposes strategic public relations activities that take into account the requests of both the headquarters overseeing the global market and the Japanese branch targeting the Japanese market. - Implementing public relations activities that match domestic conditions while prioritizing the headquarters' intentions. - Understanding the situation in the Japanese market. - Close communication with product managers. - Collaboration between global and Japan in PR activities. - Developing press releases originating from Japan. - Proposing press events coinciding with VIP visits to Japan. - Establishing an internal system for PR activities. - Creating a system to uncover PR resources. - Building consensus between global and local teams.
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basic information
We receive numerous inquiries from individuals responsible for public relations at foreign-affiliated companies' Japanese branches regarding "collaboration with global" and "local public relations systems." - Due to differences in organizational structures between Japan and global divisions, sharing resources is challenging. - There is limited experience in public relations activities, and they are unsure of what to do and how to proceed. - They want to create a press release originating from Japan but are struggling to find materials. - They are translating press releases issued overseas and posting them on their website but cannot find the next steps. Tokyo PR proposes strategic public relations activities that take into account the needs of both the headquarters overseeing the global market and the Japanese branch targeting the Japanese market. - While emphasizing the intentions of the headquarters, we implement public relations activities that match the domestic situation. - Understanding the conditions of the Japanese market. - Close communication with product managers. - Collaboration between global and Japan in PR activities. - Development of press releases originating from Japan. - Proposals for press events coinciding with VIP visits to Japan. - Establishing an internal system for PR activities. - Establishing a system to uncover PR resources. - Reaching consensus between global and local.
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Applications/Examples of results
●Foreign-affiliated high-performance resin manufacturer ●Foreign-affiliated resin additive manufacturer ●Foreign-affiliated automotive materials manufacturer ●Foreign-affiliated semiconductor manufacturer ●Foreign-affiliated semiconductor manufacturing equipment manufacturer
Company information
■Specialized in Business to Business PR Activities Tokyo PR Co., Ltd. has been supporting public relations activities primarily for clients in the B2B sectors such as chemicals, automotive, semiconductors, and industrial machinery since its establishment in 1968 as a dedicated PR agency. In today's world, where corporate transparency is under scrutiny, the importance of PR activities is increasingly recognized. As awareness grows regarding the crucial role of public relations in corporate development, we provide comprehensive support for PR activities tailored to our clients' needs, leveraging our long-standing expertise as a dedicated PR agency. ◇Media Relations ◇Press Releases and Technical Manuscripts ◇Press Events ◇Various Marketing Support ◇Overseas Expansion In corporate public relations activities, it is essential not only to increase opportunities for the company name and product name to appear in the media through press releases and press conferences but also to seize various opportunities to showcase one's technology, such as submitting technical manuscripts and speaking at technical seminars. At Tokyo PR, we discover such PR opportunities through media relations. ■One-Stop Solution for Global PR Activities Recently, we have seen a significant increase in inquiries regarding two main points: ◇Public relations activities for foreign companies in the Japanese market ◇Public relations expansion for domestic companies into overseas markets Tokyo PR leverages its experience in supporting the PR activities of many foreign companies since its inception to facilitate smooth communication between headquarters and local representatives, while also proposing optimization of PR activities directed towards Japan. Additionally, for PR activities in overseas markets such as Europe, the United States, and China, Tokyo PR serves as the global PR contact, providing one-stop support for overseas public relations.
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