The sales per employee are 1.6 times the industry average with an annual growth rate of 15%, and the appointment setting rate exceeds 50%. Here, we summarize successful case studies in the real estate industry!
In the real estate industry, especially in the sales structures of medium and small-sized companies, the "spirit of perseverance" is often regarded as a positive trait. Sales activities that depend on the individual capabilities of salespeople are subject not only to economic fluctuations but also to varying levels of performance, making it difficult to achieve stable sales results and business management. Recruitment and training of personnel are also challenging due to a lack of management resources, leading to a cycle of hiring and turnover, and resulting in the outflow of human resource costs. Many companies find themselves unable to escape this negative spiral.
Salesforce.com has published successful case studies of sales reform and productivity improvement achieved by real estate industry clients in medium and small enterprises through the implementation of the sales support tool "Salesforce."
1.
Housing Construction Sales Co., Ltd. (Century 21)
~ Breaking away from the "spirit of perseverance"! Quantifying "intuition"! Transforming the mindset of salespeople ~
- Achieved an annual growth rate of 15% through customer analysis and behavior management!
- Sales per employee are 1.6 times the industry average!
2.
Upwish Co., Ltd.
~ "Future management" changed the company. Productivity more than doubled. Zero turnover rate for new employees ~
- Progress in sales activities was unclear, and turnover among new employees was frequent.
- The deal conversion rate exceeded 50%, tripling in two years!
*For more details, please download the PDF and take a look.
