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Is PDCA outdated!? What is the "OODA loop" that is currently attracting attention?

Introducing the use of the OODA loop, along with specific examples, advantages, and disadvantages in a column.

In today's rapidly changing environment, are you familiar with the "OODA Loop," which is gaining attention as an effective way to conduct business? Many people may have questions such as, "I'm not quite sure how to use it. I want to know specific examples," or "I've heard that PDCA is outdated, but is it really necessary to switch to OODA?" Therefore, our company, which conducts seminars and builds systems around the OODA Loop, will explain how to use the OODA Loop, provide specific examples, and discuss its advantages and disadvantages. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

  • Other network tools

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What is opportunity loss (chance loss)? A clear explanation from causes to countermeasures.

Introducing the causes of opportunity loss, situations where it is likely to occur, and preventive measures in a column format!

Opportunity loss (chance loss) can be a significant blow to all companies aiming to maximize profits, regardless of industry or business type. To maintain sound corporate management, it is essential to implement measures that minimize opportunity loss. This article clearly explains the causes of opportunity loss, situations in which it is likely to occur, and preventive measures. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • Management Seminar
  • SFA/Sales Support System

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Four Ways to Self-Study Excel (2023 Edition)

Introducing recommended websites, books, and apps! A carefully selected column explaining efficient self-study methods for effective learning.

Excel is a tool with many opportunities for use in business. Surprisingly, there may be relatively few people who have learned it systematically from the basics. In this article, we have carefully selected methods for studying Excel that can be efficiently mastered through self-study among the many available. If you are thinking, "I want to streamline my daily tasks" or "I want to acquire skills that can be immediately applied," please consider this as a reference. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

  • SFA/Sales Support System

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What is the difference between sales and profit? A clear explanation of priorities and calculation methods.

A column explaining the meaning of sales and five types of profits, their calculation methods, and how to improve each to grow a business!

In order for a company to continue its business activities and grow, it must always increase sales and generate profits. Sales and profits are important indicators for understanding the management status and the value of a company's products, but which one should a company prioritize? This article explains the meaning of sales and five types of profits, their calculation methods, and how to improve each to foster company growth. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • SFA/Sales Support System

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Ready to use! Explanation of how to use the VLOOKUP function and its syntax.

Helpful for improving the efficiency of data management and input! Methods for dealing with errors are also explained in the column.

This article provides a clear and specific explanation of the VLOOKUP function, which is useful for improving data management and input efficiency in Excel, even for beginners. It also addresses error handling for situations where "the syntax should be correct, but it doesn't work properly," so you can use it as a reference for improving work efficiency. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.*

  • SFA/Sales Support System

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9 Initiatives for Improving Productivity! Explaining Key Points and Steps to Achieve Results

There are successful case studies! A column explaining specific initiatives for companies in distress.

As Japan's labor force population continues to decline, companies are entering an era where they must focus on improving the productivity of each individual employee. When a company's productivity increases, it positively impacts not only customers but also employees. This is because the growth of the company can lead to salary increases and improvements in work-life balance. This article explains specific initiatives for companies struggling to enhance productivity. If you are a company representative pondering what to do to ensure the survival of your business in the next 5 to 10 years, please consider this as a reference. *For more details on the column, you can view it through the related links. For further inquiries, please feel free to contact us.*

  • SFA/Sales Support System

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Important elements in PDCA include +F and the Toyota-style 5W1H.

A column explaining the causes and solutions for not being able to successfully establish PDCA in business, using a framework for consideration!

The "PDCA" cycle, often discussed as a way to advance business operations. Are you effectively managing this cycle? While there are companies that successfully implement PDCA and achieve thorough quality management, there are also many that struggle to establish it within their operations. Why does the PDCA cycle not run smoothly? The reasons for this are somewhat predetermined, and improvements are certainly possible. In this article, we will briefly revisit the fundamental concepts of PDCA while explaining the framework to identify the causes and solutions for why PDCA cannot be effectively established in business operations. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

  • SFA/Sales Support System
  • Other information systems

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What is process management? Solving common mistakes in practice!

Learn from success stories! Introducing the steps to implement process management in a column.

Process management refers to the detailed management of outcomes divided into steps leading to the final goal. In this article, we will explain the basics of process management, successful case studies, and common mistakes encountered during implementation. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • Technical and Reference Books

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Explaining the "8 Specifics" to Achieve Sales Growth

Introducing successful case studies of major companies! Featuring specific measures to increase sales.

To improve sales, which consist of the number of customers, conversion rate, and average transaction value, it is necessary to increase each of these components through expanding new customers and increasing repeat rates. In this article, we will explain specific measures and success stories for improving sales. Please take a moment to read through the related links. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

  • Technical and Reference Books

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SaaS is a promising industry! A thorough explanation of how to engage with it and its benefits.

One of the industries with high future potential! An explanation from the perspective of customer companies using SaaS in a column.

SaaS has now become one of the industries with high future potential. General companies that utilize services will likely have increasing interactions with the SaaS industry. The SaaS industry has characteristics, benefits, and job roles that differ from traditional IT companies. Understanding the SaaS industry is beneficial for a smooth implementation. This article will explain the benefits that the SaaS industry can bring and what types of companies and job roles may be relevant from the perspective of customer companies using SaaS. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.*

  • SFA/Sales Support System

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How to achieve an operating profit margin of 10%?

Profitization of After-Sales Service! An Overview of the Online Seminar Introduced in a Column.

On January 19, 2023, our company (Softbrain Corporation) held an online seminar titled "Turning the After-Sales Service Department into a Profit Center to Achieve a 10% Operating Profit Margin for Equipment and Machinery Manufacturers." Due to the declining birthrate and aging population, various industries are experiencing market downsizing, prompting domestic companies to transform their business models. This seminar aimed at equipment and machinery manufacturers explained the current market situation and outlook, differences with European and American companies, and the pathway to improving operating profit margins by turning after-sales service into a profitable business. A summary of the seminar will be reported. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • SFA/Sales Support System

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Four Analytical Methods You Should Know to Develop Marketing Strategies with CRM

Why we must use CRM! Let's learn specific analytical methods to make the most of CRM.

With the development of IT tools, CRM, a customer information management tool, has become the mainstream for customer management. However, there are still very few companies that use this data for analysis and strategy formulation. To develop strategies using CRM, it is necessary to know the methods of analysis. This article will explain why it is essential to use CRM, as well as the specific analysis methods and the necessary knowledge to acquire them. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • SFA/Sales Support System

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What is SFA (Sales Force Automation) that assists sales work?

Streamline sales activities and operations! An explanation of the basics of SFA, as well as the differences and similarities with CRM.

In today's era of low growth, many companies are said to view their sales capabilities as a challenge. However, there are quite a few companies that cannot find specific solutions. SFA is not a magical tool that guarantees results simply by being implemented. On the other hand, it is also true that some companies are skillfully utilizing SFA and achieving remarkable results. What exactly is SFA? This time, let's quickly learn the basics of SFA. *For more detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • SFA/Sales Support System

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What are the key points for effectively utilizing daily reports?

Key points to consider when having something written, along with an introduction to various daily report tools in a column.

Daily reports shared from salespeople to managers. These reports are an effort to confirm business details such as progress on numbers and customer situations, but there are many companies where they are merely formatted like reports and have become mere formalities. This time, I would like to introduce the key points to keep in mind when writing daily reports, as well as various daily report tools, while reaffirming the purpose and effects of daily reports. *For more detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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Approaches to DX in the era of After Corona and With Corona.

Why is DX necessary? A detailed column discussing its necessity and the reasons for failure in implementation!

The COVID-19 pandemic has had a significant impact on corporate activities. A key point in continuing operations during the pandemic was the response to digital transformation (DX). This has left challenges not only for social and economic activities but also for internal business flows within companies. In such circumstances, there may be personnel who are anxious about how to approach DX in the future. Therefore, this article will discuss the necessity of DX and the reasons why DX implementation can fail, while also introducing ways to engage in DX to adapt to the post-COVID and with-COVID environments. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*

  • SFA/Sales Support System

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