Case Study: Machine Tool Manufacturer | Optimization of Product Customization Proposals and Lead Management
The success rate of customization proposals has increased by 25%!
This is a case study of supporting the optimization of product customization proposals and the efficiency of the sales process at a construction machinery manufacturer. Challenges: Due to the need for customization for each customer, organizing inquiry details was complicated. The burden on sales representatives was significant, leading to delays in response speed. While there were inquiries from the website, it was difficult to convert them into business discussions due to unclear specific needs. Measures: LP creation: Published usage-specific and customization examples to clarify how to utilize the products. CMS implementation: Optimized the inquiry form to collect detailed information in advance. CRM utilization: Automatically classified inquiry data and assigned it to the most suitable sales representative. MA measures: Automated follow-up emails to potential customers to maintain interest. Results: The conversion rate to business discussions after inquiries increased by 2.2 times. The response time for sales was reduced by 30%. The success rate of customization proposals improved by 25%.
- Company:homula
- Price:Other