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For business professionals, schedule management has become an important task to advance projects and negotiations and ensure results. Despite the abundance of tools available for schedule management, there are still voices expressing difficulties in managing schedules effectively. Therefore, this time we will explain the know-how for selecting the ideal schedule management tools and specific criteria for selection. Please use this as a reference. *You can view the detailed content of the column through the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

While you understand that sales management is important, are you struggling with how to manage it? Some may think that 'sales management is something for business owners and management departments.' However, for achieving goals, measuring the effectiveness of sales strategies and marketing, it is essential for all employees to understand sales management in order to meet performance targets. In this article, we will explain the overview of sales management, management methods, and key items to check. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA/Sales Support System

If you are a marketer, you have likely heard the terms "lead generation" and "lead nurturing" at least once. It is essential to accurately understand the meanings and roles of each term, as well as how they connect to sales activities and marketing strategies; otherwise, it will be difficult to maximize the effectiveness of each definition. In this article, we will introduce the differences between lead generation and lead nurturing, explaining their meanings, benefits, key points for successful implementation, and successful case studies. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

• SFA/Sales Support System

This column introduces "success stories/failure stories" of know-how that can help strengthen sales capabilities. In the case studies of sales strategies, we explain examples divided into B to C and manufacturer or B to B cases. We also include examples of domestic and international cases where sales have undergone digital transformation (DX). Additionally, we present case studies on the implementation of sales support systems and examples of companies that have successfully implemented CRM/SFA. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.

• SFA/Sales Support System

Are you struggling with corporate sales? There are differences in the nature of the work and tips for telemarketing between corporate sales and individual sales. In this article, we will introduce an overview of corporate sales, the skills required, and useful tools. If you want to achieve results in corporate sales or are having trouble reaching your goals, please refer to this information. *You can view the detailed content of the column through the related links. For more information, feel free to contact us.

• SFA/Sales Support System

Have you ever been scolded by your boss for having overly optimistic sales forecasts or experienced not securing orders as you had planned? When forecast management is weak like this, even if you categorize the likelihood of orders as A, B, or C, the predicted values can fluctuate significantly by the end of the month, making it impossible to recover. This time, I will explain BANT information, which enhances the accuracy of order probability and enables more stable forecast and project management. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

In recent years, in many business scenes, not only the management's business strategies and visions but also speedy "Hou-Ren-Sou" (reporting, communication, and consultation) and decision-making at the operational level are directly linked to future profit expansion and cost reduction. However, in many organizations, inefficient communication through traditional emails and meetings is rampant, and measures to facilitate communication among employees are currently stagnating. Therefore, the recommended communication tool is "business chat." In this article, we will explain the basic information about what business chat means and its role, as well as points and precautions for implementing it in an organization, along with case studies. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA/Sales Support System

Many salespeople are familiar with and practice "closing." In reality, there are many who find themselves becoming passive after a business meeting, leading to a lack of progress, or who are just one step away from securing a contract but end up with an unsuccessful outcome. Common reasons for customers declining include hearing phrases like "the proposal was good, but it didn't fit our budget" or "we decided to go with a cheaper competitor," which is often referred to as losing on price. Therefore, this time, we will introduce closing techniques to avoid "losing on price" by correctly understanding the key points that customers focus on. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• SFA/Sales Support System

Excel, which is widely used in sales operations, is no longer an appropriate tool for sales management. By utilizing a Sales Force Automation (SFA) system, it is possible not only to improve productivity and prevent dependency on specific individuals but also to lead to more strategic sales activities. In recent years, services that can be used with low implementation costs and monthly fees have become mainstream, lowering the barriers to adopting sales management systems. This article will compare the benefits of systematizing sales management, key points for utilization, and the features of representative services. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

"Sales are earned on foot," is something that every salesperson has probably heard at least once. This statement itself is not incorrect. In order to find more customers and to develop those relationships, contact with customers is essential. The quantity of contact leads to the number of customers and is reflected in sales. The essence of "earning on foot" is that we should increase the amount of contact. Traditionally, methods of contacting customers began with introductions from acquaintances and friends, and without meeting people, it was impossible to gather any information. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*

• SFA/Sales Support System

In today's era of low growth, many companies are said to view their sales capabilities as a challenge. However, there are quite a few companies that cannot find specific solutions. SFA is not a magical tool that guarantees results simply by being implemented. On the other hand, it is also true that some companies are skillfully utilizing SFA and achieving remarkable results. What exactly is SFA? This time, let's quickly learn the basics of SFA. *For more detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

In recent years, many industries and companies have been promoting "DX (Digital Transformation)" utilizing IT and digital technologies. However, the real estate industry is still struggling to break away from traditional business practices, even during the COVID-19 pandemic, and is falling behind. This article focuses on the real estate industry, which is slow to adopt DX, and discusses the challenges it faces, the necessity and benefits of implementing DX, and successful case studies of companies, highlighting the importance of DX. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

• SFA/Sales Support System

In private companies, daily analysis and reporting on their sales performance are conducted. However, are they adequately reflecting on the lost opportunities? It is generally said that the factors for growth in a company are found more in the reasons for failure than in the reasons for success. This article will explain the methods and effects of lost opportunity analysis. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

• SFA/Sales Support System

Business card exchanges are an experience that every businessman goes through at least once. They play an important role not only in forming essential business connections and building trust but also in allowing one to learn about the personal information of others. However, surprisingly few businessmen manage the exchanged business cards efficiently. So, how can we effectively utilize business networks through proper business card management? In this article, we will explain the importance and benefits of business card management, as well as recommend management tools that can help with efficiency. *For more details, please refer to the related links. Feel free to contact us for further inquiries.*

• SFA/Sales Support System

With the development of IT tools, CRM, a customer information management tool, has become the mainstream for customer management. However, there are still very few companies that use this data for analysis and strategy formulation. To develop strategies using CRM, it is necessary to know the methods of analysis. This article will explain why it is essential to use CRM, as well as the specific analysis methods and the necessary knowledge to acquire them. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

Upselling is a method to increase sales per customer. It is often described as "selling higher-tier and more expensive products," but in reality, there are three patterns. If you can adopt a method suitable for your company, you can increase sales even more. Therefore, in this article, we will summarize and introduce the meaning of upselling, its differences from cross-selling, steps for practical implementation, and examples you may want to refer to. Upselling is considered important in the future domestic market and is a classic strategy that has produced many successful results, so please use it as a reference. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA/Sales Support System

For many years, PDCA has been considered effective for achieving goals and improving work efficiency. However, due to advancements in tools, diversification of methods, and changes in society, issues with PDCA have also been pointed out. In fact, using PDCA with an old-fashioned mindset can pose the risk of creating disjointed thinking and operations. Therefore, this time, our company, which has conducted efficiency improvement and PDCA seminars for over 7,000 companies, will explain why PDCA is considered outdated, as well as introduce improvement methods and alternative approaches. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

• SFA/Sales Support System

Even if you want to invest in equipment, the significant costs involved may lead you to hesitate in executing it, a situation that many executives have likely experienced at least once. Depending on the scale, equipment investment inevitably incurs a certain level of cost. Moreover, if the expected benefits do not justify the investment, it becomes meaningless. However, by effectively utilizing preferential tax systems related to equipment investment, it is possible to mitigate that risk. One such preferential tax system is the "Productivity Improvement Equipment Investment Promotion Tax System," but what exactly does it entail? *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

• SFA/Sales Support System

Achieving sales targets is an "eternal challenge" for all managers. However, many companies struggle to increase sales due to various backgrounds. This is where retention marketing, aimed at not losing existing valuable customers, is gaining attention. In this article, we will organize the current market situation and the challenges faced by sales managers, while delving into key points and specific strategies for success as deeply as possible. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

KGI stands for "Key Goal Indicator," and like KPI, KSF, and OKR, it is an important decision-making indicator in management and corporate activities. By setting KGI, you can deepen understanding and trust both inside and outside the company. Additionally, by reviewing the organizational structure and implementing CRM/SFA tools, you can create an environment that allows for the efficient achievement of the company's overall objectives. This article will explain the differences between KGI and other indicators, how to set KGI, and tips for achieving KGI. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA/Sales Support System

Daily reports are being adopted in many sales environments. They are a means for the team to achieve its goals and, if operated correctly, can be considered a valuable asset for the company. However, if they are not properly managed and operated, they can become a waste of time and effort rather than contributing to increased sales. Therefore, we will introduce the purpose, benefits, and drawbacks of daily reports, as well as specific methods for creating daily reports that can reliably yield results. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• SFA/Sales Support System

The financial industry, which is the foundation of the Japanese economy and plays a leading role, is also facing the wave of digital transformation (DX). However, it can be said that the industry as a whole has not yet been able to fully leverage the advanced effects of DX. I will explain the current situation regarding the slow progress of DX due to industry-specific circumstances. By comparing your company’s efforts with those of other industries and the overall DX initiatives in Japan, you will be able to envision the impending DX crisis known as the "2025 cliff" as a reality. *For more details on the column, please refer to the related links. Feel free to contact us for further information.

• SFA/Sales Support System

As work style reforms progress and the spread of remote work and business DX expands, the importance of business management is increasing even more. In this context, one widely used method of business management is the sales report, also known as sales daily reports or sales journals. The sales report (sales daily report) becomes more valuable when its purpose is understood and tools like SFA are utilized. In this article, we will explain the benefits and purposes of sales reports, as well as how to write them and key points to consider. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

Currently, many companies are advancing their initiatives for "work style reform," but are you aware that in many cases, the system is becoming a mere formality? This is related to the apparent issues that Japan faces, as well as the individual challenges that both companies and employees encounter. If work style reform is implemented without considering these factors, there is a risk that operations may become more complicated or productivity may decline. In this article, we will introduce an overview of work style reform and break down the issues that are prevalent in the domestic labor market. For those responsible for considering the promotion of work style reform in the future, we recommend using this article as a reference for developing strategies. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA/Sales Support System

Are you struggling with thoughts like, 'I'm managing sales somewhat, but I don't have much confidence' or 'What does effective sales management look like? If it really exists, I want to know'? Sales management is a task that directly impacts a company's profits. If you're going to reassess it, you want to know the know-how that can definitely yield results and put it into practice. In this article, we will explain the necessary elements and reasons for sales management, and then introduce the use of SFA/CRM as a method to carry it out efficiently and effectively. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

• SFA/Sales Support System

What is digital transformation in sales? We will explain the differences between DX and digitization, key points before implementation, tool selection, and building a system, along with examples of successful sales DX. In recent years, DX (digital transformation) has been widely discussed, and many people have likely heard about it. For example, in sales, DX aims to "share and collaborate within departments and the company to enhance efficiency and productivity" by using tools such as CRM (Customer Relationship Management), SFA (Sales Force Automation), business card management tools, and expense reimbursement tools. In this article, we will explain information related to sales DX, including the differences between DX and digitization, how to utilize DX, and how to build a system for achieving DX. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

• SFA/Sales Support System

Sales forecasts are essential for setting sales targets in the sales and marketing department. By creating accurate sales forecasts in a timely manner, it also establishes a highly planned management approach. However, don't you think that investing in specialized tools for sales forecasting and having sufficient know-how is necessary for this? In fact, by using the statistical functions and analysis features built into Excel, you can create basic-level sales forecasts that are practical for business use. This time, let's explore how to create sales forecasts using Excel. *For more details on the column, please refer to the related link. If you have any questions, feel free to contact us.*

• SFA/Sales Support System

In business, there are various tasks ranging from routine tasks to those that require long-term management, as well as tasks at the individual and team levels, regardless of size. For efficiently managing such tasks, a ToDo list is highly recommended. Recently, there are many types available, including memo functions for managing schedules in bullet points and cloud-based options that can be shared with the entire team. However, if the ToDo list is used incorrectly, it may lead to inefficiencies in business operations. Therefore, in this article, we will introduce how to effectively utilize ToDo lists to enhance work efficiency, including their advantages and disadvantages. Let's understand the essence of ToDo lists and use them to improve work practices within the company. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• SFA/Sales Support System

CRM/SFA is an essential tool that supports sales activities and customer management, facilitates information sharing within the company, enhances communication with customers, and improves management efficiency. In recent years, there has been a vast number of CRM/SFA products available, making it challenging to select the right product for your company, which will require time and effort. Therefore, this time, we will introduce what CRM/SFA is and provide a "CRM/SFA Product Classification Comparison and Explanation Document" that categorizes and analyzes products into three categories based on cost and functionality for product selection. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA/Sales Support System

In daily operations, it cannot be definitively stated that the current methods being employed are the final form; in reality, operations are repeated while facing various problems and challenges. Let's focus on the decline in productivity and the waste in operations caused by the absence of an organizational database. By reassessing these points, it is expected that significant benefits can be generated for the entire company. Here, we will explain in detail about business improvement, the steps to actually implement it, and the effects that can be achieved. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*

• SFA/Sales Support System

Salesforce is a CRM platform that boasts a top-level share in the world. With over 150,000 implementations, many companies in Japan also utilize it. While researching sales support tools, you may often come across the name Salesforce and its related services. In this article, we will clearly explain what makes Salesforce so impressive, along with its main features, characteristics, and use cases. If you are considering implementing Salesforce to improve the efficiency of your sales activities, please refer to this article. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

• SFA/Sales Support System

The "2025 Problem," which is approaching, is a social issue that arises from entering a super-aged society. It is expected to have various negative impacts on society and businesses, such as increasing social security costs and a decrease in the workforce. This article will explain the overview and impact of the 2025 Problem, as well as the measures that companies should take. If you want to overcome this situation and improve your company's productivity, please use this as a reference. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

• SFA/Sales Support System

As IT integration within the company progresses, the amount of data related to business operations has also become enormous. To ensure smooth business operations, how efficiently we manage this data becomes a crucial point. In reality, it is often the case that the people directly involved in the business are the ones managing the data, with the person in charge becoming the administrator, or the data management being focused solely on the use for that specific task. In such cases, data management tends to become dependent on individuals, making it difficult to manage efficiently. Additionally, managing data separately for each business makes centralization challenging. What does efficient and usable data management look like in a business context? *For more details on the column, please refer to the related links. If you have any questions, feel free to contact us.*

• Document and Data Management
• SFA/Sales Support System

Customer management can be done using tools like Excel on an individual's personal computer, but are you aware that there are methods to manage it in the cloud? By using customer management software that can be accessed as long as there is an internet connection, there is a possibility to further streamline operations. In this article, we will introduce recommended software while considering points to keep in mind when choosing customer management software. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

• SFA/Sales Support System

While many may have knowledge of the basics of PDCA, there are likely some who have experienced "results that did not lead to success despite implementation." PDCA is often adopted in sales departments where numerical performance targets are required, but many on-site teams still lack knowledge of specific methods. In particular, there are noticeable cases where the understanding of the essential processes of PDCA, such as "verification" and "evaluation," is insufficient. This article will explain PDCA from the perspective of individuals and as an organizational process, highlighting the characteristics of each. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

As the entire economy matures and we enter a society with a declining population and an aging demographic, it has become increasingly difficult to expand sales and profits as we once did. Moreover, customer management tools that support the expansion of transactions by aggregating and utilizing customer information are not yielding the desired results when approached in the same way as before. In this article, we will briefly explain how companies struggling with sales and profit expansion should advance their customer (information) management. What kind of customer management is necessary for this purpose? *For more details, you can view the related links. Please feel free to contact us for further information.*

• SFA/Sales Support System

In a business where the complexity of operations is increasing, it is necessary to handle multiple tasks simultaneously to ensure smooth progress in work. This is where task management skills become important. However, many businesspeople may struggle with task management aspects such as creating To-Do lists, prioritizing tasks, and tracking progress. Task management can be significantly improved with a little change in mindset. In this article, we will not only explore the reasons why some people struggle with task management but also explain how effective task management can be achieved, highlighting its benefits and key points. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• Integrated operation management
• SFA/Sales Support System

Sales management, such as budget vs. actual management and project management, often utilizes spreadsheets, including Excel. While there are advantages to being able to list and manage the progress of projects, many people also feel challenges due to ineffective sales management. In this article, we will first explain the limitations of using Excel for sales management. After that, we will discuss the four types of management necessary for effective sales management and touch on the reasons for recommending sales management tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

Currently, one of the tools that many companies are looking forward to is SFA (Sales Force Automation), which is considered one of the "three sacred treasures" of modern sales activities. It leads to groundbreaking advancements in sales activities, such as "customers were captivated" and "the quality of leads has changed." To stay within budget, cost is a concern when selecting tools. However, a cheaper SFA does not necessarily guarantee the expected results. In this article, we will summarize the characteristics and features of SFA, as well as pricing information, and introduce six recommended SFA software options. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

For a company, increasing sales is an important mission. To achieve this, it is essential to consider what should be done, what should not be done, and how to set and reach goals; this is the essence of a sales strategy. Developing a sales strategy is a crucial role for sales managers, but it is also a challenging topic. In this article, we will introduce a sales strategy framework that can be completed in "three hours." *For more details, please refer to the related links. Feel free to contact us for more information.*

• SFA/Sales Support System

There are multiple instances of similar data, and since the content varies slightly, it's hard to know which one is correct... Many people may be struggling with such concerns. Data consolidation is a data management technique that addresses these issues. Properly consolidated data not only reduces management effort but also contributes to the growth of your business. How should data consolidation be carried out? This article will provide a detailed explanation of the meaning, methods, and tools for data consolidation. *For more details on the column, please refer to the related links. If you have any questions, feel free to contact us.*

• SFA/Sales Support System

On January 19, 2023, our company (Softbrain Corporation) held an online seminar titled "Turning the After-Sales Service Department into a Profit Center to Achieve a 10% Operating Profit Margin for Equipment and Machinery Manufacturers." Due to the declining birthrate and aging population, various industries are experiencing market downsizing, prompting domestic companies to transform their business models. This seminar aimed at equipment and machinery manufacturers explained the current market situation and outlook, differences with European and American companies, and the pathway to improving operating profit margins by turning after-sales service into a profitable business. A summary of the seminar will be reported. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

In today's business scene, the introduction of "data analysis" is progressing, which enables high-precision current analysis, future forecasting, and decision-making by collecting and extracting necessary information regarding the challenges and management strategies faced by companies. However, some organizations have deviated from the ideal state of data analysis, either by focusing solely on the accumulation of information or lacking personnel to process and analyze the data. This article is aimed at those who want to understand what data analysis truly is, and it will explain the characteristics of data analysis, the benefits of implementation, data analysis methods, and recommend tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

• SFA/Sales Support System

One of the items outlined by the government in its "Work Style Reform" is the rule on "overtime labor regulations," which has been applied to small and medium-sized enterprises since April 2020. As a result, companies must now reduce overtime to stay within the prescribed limits. The sales department, which also needs to increase revenue, faces the same challenge. To reduce the "overtime that has been taken for granted until now," bold reforms are necessary. Therefore, we will introduce methods to effectively reduce overtime in the sales department while simultaneously expanding revenue, based on case studies of companies that have successfully reduced overtime. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

• Technical and Reference Books

"I want to break away from the traditional, cumbersome sales tactics like manpower strategies." Many sales managers and salespeople who think this way support "solution selling" as an alternative to conventional sales methods. However, it seems that there are still relatively few companies that correctly understand the essence of solution selling and are actively practicing it. In this article, I will share some concepts that you should understand in order to master solution selling. *For more details, you can view the related links. Please feel free to contact us for more information.*

• Technical and Reference Books