ALUHA Company Profile

In this seminar, I will discuss how to create an annual plan for BtoB digital marketing. For BtoB companies with multiple businesses or products, there are often concerns such as "Are our products or businesses compatible with digital marketing?" and "Where should we start?" and "How can we confirm effectiveness and implement PDCA?" I will provide hints to address these challenges.

In this seminar, we will discuss how to use websites for lead generation targeted at BtoB companies and how to implement the PDCA cycle. For BtoB companies, lead generation through the web has become an important marketing strategy, but both improving the number of leads and the quality of leads are crucial. How can we visualize the balance between quality and quantity? How can we effectively implement the PDCA cycle? We will address these questions while showing specific report samples. This content will be useful for BtoB companies that aim to strengthen their web sales, expand new lead acquisition through the web, or acquire high-quality leads online. Please feel free to apply.

In this seminar, we will explain our specific strategies for developing talent in BtoB marketing, along with our approach and mindset. Our company operates a consulting business in BtoB marketing, providing support not only for our clients' BtoB marketing efforts but also for talent development. Through our experiences, we have developed ideas on how talent development should be approached, and we would like to share those thoughts. We hope this will provide hints for building your company's talent development framework.