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"5 Successful Case Studies of Application Development! An Explanation of Specific Approaches to Creating New Businesses" is a detailed document that summarizes five concrete success stories from well-known companies and B2B enterprises, along with five practical steps for advancing application development from scratch. As many companies find it increasingly difficult to envision growth solely through the extension of existing businesses due to the slowdown in growth from market maturity and the acceleration of technological innovation, the importance of application development that leverages current technological assets to create new value is rising. In addition to specific success stories such as Nitto Denko's "Three New Activities," Asahi Kasei's exploration of new applications using generative AI, and Daikin Industries' expansion of fluorine applications, the document also provides a detailed explanation of three key points to avoid failures. [Contents (excerpt)] - Why is application development needed now? (Three factors) - Five successful case studies of application development from well-known companies - Five specific steps to lead application development to success - Three common failure patterns in application development *For more details, please download the document and check it out.
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"What is Application Development? A Systematic Guide to Leveraging Technological Strengths for New Market Exploration and Tips for Success" is a comprehensive explanatory document that outlines the steps and thought processes for finding new uses (markets) for existing technologies, materials, and products. Application development is not about creating new technologies but rather redefining the "value" that technology provides and delivering it to different customer segments that need it. Compared to new product development, it carries lower technical risks and allows for the utilization of existing technological assets, thereby securing new revenue sources while keeping investment costs down. Furthermore, by utilizing thought frameworks such as "function abstraction," "associations from attributes," and "customer proxy perspectives," it becomes possible to generate ideas that transcend industry boundaries. Successful case studies from Otsuka Chemical and Powder Tech are also introduced. [Contents (excerpt)] - Differences between application development and new product development (with comparison table) - How to proceed with application development without failure (from inventory of company technology to hypothesis verification) - Thought frameworks to expand ideas - Successful case studies in application development *For more details, please download the document and check it out.
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"What is the product development process? This document systematically explains the seven steps and key points that lead to success." It outlines the series of steps from the birth of a new product idea to its market launch, divided into seven steps. By clearly defining the process rather than relying on spontaneous or ad-hoc development, it facilitates smooth collaboration between departments and improves the quality of decision-making. Since the goals and criteria for judgment at each step are clarified, it becomes possible to manage risks while increasing the likelihood of project success. Additionally, it includes a comparison of the features of frameworks such as the Stage-Gate method and Agile development, as well as development case studies from Apple and Toyota. [Contents (excerpt)] ■ The basic seven steps of product development (from idea generation to market launch) ■ Three key points for successful product development processes ■ Comparison of the Stage-Gate method and Agile development ■ Success stories from Apple and Toyota *For more details, please download the document and check it.
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"15 New Business Ideas for the Manufacturing Industry! Learning from Successful Case Studies" is a comprehensive guide that presents 15 new business ideas specifically for the manufacturing sector, along with examples of companies that have succeeded and steps to ensure a successful launch. It introduces a wide range of ideas, from utilizing IoT and launching subscription services and DtoC brands to developing SDGs-compliant materials and technology consulting, highlighting the potential for business expansion through the redefinition of in-house technologies. If you are interested, please feel free to download it. [Contents (excerpt)] ■ Why should the manufacturing industry challenge itself with new businesses? ■ Where do new business ideas come from? ■ [2026 Edition] 15 New Business Ideas for the Manufacturing Industry ■ Case studies of successful companies (Komatsu, Hitachi, Fujifilm) ■ Points to consider to avoid failure in new businesses *For more details, please download the document and check it out.
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"What is Technology Management (MOT)? An Explanation of Points for Implementation from Benefits and Success Stories" is a comprehensive explanatory document that clearly summarizes the basics of technology management, differences from an MBA, benefits of implementation, and specific success stories. It systematically organizes the concept of MOT, which views technology as a management resource and generates economic value through innovation, along with the challenges and points of caution in its implementation. If you are interested, please feel free to download it. [Contents (excerpt)] ■ What is Technology Management (MOT)? ■ Why is MOT needed now? ■ Four benefits brought by MOT ■ Challenges and points of caution in implementation ■ Success stories (Fujifilm, Toyota Motor Corporation) ■ Four steps to implement and promote MOT *For more details, please download the document and check it.
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"How to Advance Technology Development" is a comprehensive explanatory document that clearly summarizes everything from the basic definition of technology development to specific processes that lead to success and how to create a roadmap. It organizes the differences between research and development and product development from the perspectives of purpose, phase, and deliverables, clarifying the role of technology development in "practical application and commercialization." If you are interested, please feel free to download it. [Contents (excerpt)] ■ What is technology development? An important process that supports corporate growth ■ Differences from research and development and product development ■ Specific job responsibilities in technology development and the four steps ■ How to create a roadmap that leads to success ■ Required personnel and skills in technology development ■ Utilization of external resources (open innovation) *For more details, please download the document and check it.
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"What are the steps to successfully commercialize technology seeds? An explanation of key points to cross the 'valley of death'" is a systematic explanatory document aimed at R&D departments and new business personnel, outlining a concrete process for guiding technology seeds toward commercialization. The commercialization of technology seeds involves creating a mechanism that connects the technical seeds owned by a company with customer needs—issues that customers are willing to pay to solve—thereby generating economic value. This document provides practical know-how to enhance the success rate of commercialization, addressing the common challenge faced by many companies: "the technology is excellent, but it doesn't sell." It discusses the risks of developing without customer involvement and methods to overcome the "valley of death." [Contents (excerpt)] - What exactly is the commercialization of technology seeds? - Reasons why many technology seeds fail to commercialize - Specific steps to achieve successful commercialization - The necessary structure to leverage technology seeds - Two points to be aware of to increase the likelihood of commercialization *For more details, please download the document and check it out.*
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"What are Technology Seeds? An Explanation of Their Meaning, Differences from Needs, and How to Successfully Commercialize Them" is a systematic explanatory document that covers the concept of "technology seeds," which are essential for corporate growth strategies, as well as methodologies for commercialization. Technology seeds refer to the unique technologies, patents, know-how, and ideas that a company possesses, which are fundamental elements that hold the potential to create new products or services in the future. The document also clearly explains the differences from the often-confused term "needs," as well as the distinctions between product-out and market-in approaches through comparison tables. By adopting a strategy based on technology seeds, companies can expect to create markets with high competitive advantages and enhance their brand value. If you are interested, please feel free to download it. [Contents (Excerpt)] ■ What are technology seeds? Unique technologies that serve as the seeds for business ■ The decisive differences between technology seeds and needs ■ Advantages and disadvantages of strategies based on technology seeds ■ 5 steps to utilize technology seeds for new business ■ Case studies of companies that have succeeded in commercialization (Fujifilm) *For more details, please download the document and check it out.
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"What is Hypothesis Thinking? An Explanation of Practical Steps and Training to Enhance Work Quality" is a systematic explanatory document on the thinking method of "hypothesis thinking," designed for making quick decisions based on limited information in the rapidly changing VUCA era. Hypothesis thinking involves establishing the most plausible "tentative answer (hypothesis)" from limited information and then verifying whether that hypothesis is correct. In contrast to comprehensive thinking, it allows for setting a goal first and then working backward to gather and analyze the necessary information, enabling efficient and rapid access to the essence of the problem. By mastering hypothesis thinking, one can gain benefits such as improved problem-solving speed, enhanced decision-making quality, and increased productivity in work. If you are interested, please feel free to download it. [Contents (Excerpt)] ■ Basic definition of hypothesis thinking ■ Three steps to practice hypothesis thinking ■ Points to enhance the accuracy of hypothesis thinking ■ Training methods to develop hypothesis thinking in daily operations ■ Success stories in companies (BCG, SoftBank) *For more details, please download the document and check it out.
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"The Lean Startup" is a document that corrects the widely misunderstood interpretation of "Lean Startup = a method of minimizing costs and repeatedly prototyping and improving in a short period" and explains the original definition and practical methods proposed by Eric Ries. Based on his own experience of nearly causing a startup to fail while using Agile development (Scrum), Ries presents the correct definition: "Lean Startup = Customer Development Model + Agile." It clarifies essential points that differ from common beliefs, such as the necessity of providing an MVP for a fee and that what should be measured is "how many people clicked the purchase button." The document includes a wealth of insights that can be immediately applied in new business development, such as case studies from DoorDash and Boom Technology, the dangers of vanity metrics, and the concept of Pivotious. [Contents (excerpt)] ■ The correct definition of Lean Startup ■ Benefits and precautions of implementation ■ Four steps for practice (Build-Measure-Learn-Iterate) ■ Six points learned from the IMVU episode *For more details, please download the document and check it.
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The '10 NG Questions for Customer Interviews' is a document that organizes 10 patterns of common communication pitfalls in customer interviews for new business development and product planning. It clearly explains why it is difficult to elicit honest opinions from interviewees. Questions that seem reasonable at first glance, such as 'What do you think of this service?' or 'How much would you pay for it?' can actually lead interviewees to hide their true feelings or fabricate responses. This structure is illustrated with humorous examples. For each NG question, the document contrasts the interviewee's statements, their true feelings, our interpretations, and the actual outcomes, clarifying the mechanism behind the occurrence of False Positives. This is an essential read for improving the quality of customer interviews and understanding true needs. [Contents (excerpt)] - Explanation of 10 NG question patterns - Diagram illustrating the structure of False Positive occurrences - Mechanism of the gap between the interviewee's statements and true feelings - Introduction to reference blog articles *For more details, please download the document and check it out.
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"What is the MFT Framework? An explanation of useful application procedures and examples for new business!" is a document that systematically organizes the three elements of Market, Function, and Technology, and explains a way of thinking to connect company technology to new markets. The greatest feature of the MFT framework is that it does not directly link technology and market, but places the concept of "function" in between. By reinterpreting the essential value of technology as "function," it draws out the diverse possibilities of a single technology and allows for the discovery of entry opportunities into industries and niche markets that had not been considered before. It also introduces case studies from NEDO's "Innovation Outlook" and the Ministry of Education, Culture, Sports, Science and Technology's Innovative GX Technology Development Subcommittee, providing insights into methods that are actually used in the field of technology management. [Contents (excerpt)] ■ Basics of the MFT framework and its three components ■ Practical steps (inventory of technology → identification of functions → market exploration → concretization of business ideas) ■ Case studies from NEDO and the Ministry of Education, Culture, Sports, Science and Technology ■ Three key points for success *For more details, please download the document and check it.
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"What is the true way to use the Business Model Canvas?" is a document that explains the practical application of the Business Model Canvas not just as a tool for organizing business plans, but as a means to repeatedly test hypotheses with customers during the early stages of business development, facilitating "paper-based pivots." It clearly explains the common pitfalls and points of consideration for each of the nine boxes of the Business Model Canvas, using concrete examples from companies like Uber, Amazon, and Dropbox. The document points out the challenges faced by companies that consider new business development complete once a business model is approved, and teaches how to continuously use the canvas as a "checklist." [Contents (excerpt)] - The Business Model Canvas as a "checklist" - Points of consideration and examples for each box (KP, KA, KR, VP, CS, CR, CH, CS, RS) - Four conditions for reaching PMF - Analysis of cases that failed in actual business development *For more details, please download the document and check it.
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A roadmap is not something that is "made and done." Rather, it is not an exaggeration to say that obsolescence begins the moment it is created. In this rapidly changing era, we will explain the operational points to continue using the roadmap as a living tool. Market environments and technological trends are changing daily. If the initial assumptions change, it is only natural that the roadmap needs to be revised. *For more details, please download the PDF or feel free to contact us.
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To create an effective technology roadmap, it is essential to follow the correct procedures. Simply listing technologies that come to mind will not result in something that can be utilized on-site. Here, we will explain the standard and practical creation process divided into seven steps. *For more details, please download the PDF or feel free to contact us.*
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Creating a technology roadmap requires a significant amount of effort, but there are clear benefits that justify this investment. It is important to understand what effects you expect to achieve rather than just creating it for the sake of it. Here, we will explain the three main benefits that an organization can gain. *For more details, please download the PDF or feel free to contact us.*
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A technology roadmap is a document that visualizes the path of technology development necessary to achieve the future vision and business goals that a company aims for, along a timeline. This is not merely a list of technical schedules; it is characterized by being drawn in conjunction with market changes and product development plans. Here, we will explain the essential meaning and role of a technology roadmap. *For more details, please download the PDF or feel free to contact us.*
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This document is a powerful tool for clarifying an organization's technology strategy, summarizing the "Technology Roadmap." It provides a detailed explanation of the original purpose of creating a technology roadmap, specific steps for practical implementation, and key points for ensuring it does not become a mere formality after creation. If you are interested, please feel free to download it. 【Contents】 ■ What is a Technology Development Roadmap ■ Benefits of Creating a Technology Development Roadmap ■ Seven Steps to Create a Technology Development Roadmap ■ Key Points for Successful Operation of a Technology Development Roadmap ■ Specific Examples of Technology Development Roadmaps ■ Summary *For more details, please download the PDF or feel free to contact us.
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Here are some important points to consider when conducting scenario planning for the creation of new business proposals. It is crucial not to work backward from the new business ideas in your mind based on external environmental factors, to set high levels of abstraction when establishing axes, and to constantly question assumptions in order to enhance creativity. Additionally, it is important to avoid spending too much time on the process and to not become overly fixated on formalities. 【Important Points (Partial)】 ■ Do not work backward from new business ideas based on external environmental factors. ■ When setting axes from external environmental factors, maintain a high level of abstraction. ■ To enhance creativity, always question assumptions. ■ This is not a competition to predict the future accurately or inaccurately. ■ Never say, "There’s no way such a case exists."
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This document explains how to utilize scenario planning in new business development, using the movie "Shin Godzilla" as a subject. It specifically outlines each step of scenario planning, from listing external environmental factors using STEEP, to four-quadrant mapping and setting scenario axes. It also introduces the significant strength of experts' status quo bias and the mindset needed to generate business ideas that are typically not conceived. 【Contents (partial)】 ■ "Shin Godzilla" is the story of developing the new business "Yashiori Operation." ■ Scenario planning was originally intended to prevent companies from becoming like boiled frogs. ■ Utilizing scenario planning at the start of a new business is to generate business ideas that are usually not conceived. ■ "Ambidextrous management" is a battle against status quo bias. ■ The conclusions drawn from following scenario planning are multiple scenarios. ■ Important note: Scenario planning ≠ future forecasting.
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In the IT industry, the speed of technological innovation is rapid, and there is a constant demand for the creation of business ideas that utilize new technologies. In particular, it is important to improve development efficiency and shorten the time to market. However, finding business ideas that leverage technological seeds has become a challenge for many companies. AI Deason generates business ideas that align with the needs of the IT market based on your company's technological seeds, contributing to the efficiency of development. [Utilization Scenarios] - Development of new services utilizing existing technologies - Business expansion in line with new technological trends - Streamlining of the development process [Effects of Implementation] - Rapid generation of business ideas - Discovery of ideas that meet market needs - Reduction of development time
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In the energy industry, there is a demand to respond to fluctuations in electricity demand and maintain a stable supply. Particularly with the expansion of renewable energy adoption, balancing demand and supply has become crucial. Leveraging technological seeds to create new businesses that contribute to demand adjustment is key to solving this challenge. AI Diason will generate business ideas that contribute to demand adjustment from your technological seeds. 【Utilization Scenes】 - Development of a new energy management system utilizing electricity demand forecasting technology - Proposal of optimal electricity supply plans combining storage technology and AI - Building new business models to promote the adoption of renewable energy 【Effects of Implementation】 - Creation of new revenue sources leveraging technological seeds - Acquisition of competitive business ideas that align with market needs - Presentation of a concrete development roadmap towards commercialization
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In the entertainment industry, there is always a demand for new content ideas. In particular, innovative projects that capture the audience's interest are key to success. However, generating ideas requires time and effort, and stagnation is also a challenge. AI Diason creates business ideas that align with the needs of the entertainment market based on your company's technological seeds. 【Usage Scenarios】 - Planning for games, anime, movies, etc. - Generating ideas for new entertainment services - New developments for existing content 【Benefits of Implementation】 - Creation of innovative ideas - Realization of projects that meet market needs - Reduction of time and costs associated with project planning
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In the agricultural sector, improving the accuracy of yield forecasts is essential for stabilizing management and efficiently allocating resources. Especially in the context of increasing risks from climate change and pests and diseases, accurate predictions lead to appropriate measures and maximization of profits. AI Deason will utilize your technological seeds to create business ideas that contribute to harvest forecasting. 【Utilization Scenarios】 - Analysis of agricultural data - Development of growth prediction models - Early detection of pest and disease risks 【Effects of Implementation】 - Optimization of yield - Reduction of production costs - Strengthening of risk management
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In the logistics industry, there is always a demand for reducing transportation costs and improving efficiency. In particular, route optimization significantly impacts fuel costs, labor costs, and time costs, serving as a source of competitiveness. Selecting the optimal route also leads to increased customer satisfaction. AI Diason will leverage your company's technological seeds to create business ideas that contribute to route optimization. 【Usage Scenarios】 - Optimization of delivery routes - Improvement of transportation efficiency between warehouses - Efficiency in last-mile delivery 【Effects of Implementation】 - Reduction of transportation costs - Shortening of delivery times - Improvement of customer satisfaction
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In the retail industry, demand forecasting requires accurate data analysis and quick responses. Consumer purchasing behavior is diversifying, and various factors such as seasonality, events, and promotions influence demand. Considering these complex elements and making highly accurate forecasts leads to optimized inventory management, reduced opportunity loss, and improved customer satisfaction. AI Daison will create business ideas specialized in demand forecasting based on your company's technological seeds. 【Usage Scenarios】 - Building demand forecasting models that combine past sales data with external factors - Demand forecasting for new products - Demand forecasting for seasonal products 【Benefits of Implementation】 - Cost reduction through inventory optimization - Reduction of opportunity loss - Improvement in customer satisfaction
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In quality control within the manufacturing industry, innovative improvements leveraging technological seeds are required. Reducing defective products, streamlining processes, and enhancing customer satisfaction are essential for increasing competitiveness. However, many companies feel challenged in generating ideas on how to effectively utilize existing technological seeds in quality management. AI Diason analyzes your company's technological seeds and creates business ideas that lead to solutions for quality management challenges. 【Utilization Scenarios】 * Improvement of processes with high defect rates * Automation and efficiency enhancement of inspection processes * Early detection of issues through analysis of quality data 【Effects of Implementation】 * Cost reduction through improved efficiency in quality management * Increased customer satisfaction through reduced defective products * Strengthened competitiveness through effective utilization of technological seeds
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In educational institutions, the development of innovative teaching methods and materials is required to maximize learning effectiveness. It is particularly important to provide individualized and optimized learning tailored to the characteristics of each student. However, existing educational resources may feel limited in generating new ideas. AI Daison will create business ideas to maximize learning effectiveness based on your school's educational expertise and technological seeds. 【Usage Scenarios】 * Personalization of educational content * Measurement and improvement of learning effectiveness * Promotion of digital transformation in educational settings 【Effects of Implementation】 * Improvement of learning effectiveness * Increased efficiency in educational settings * Creation of new revenue sources
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In the financial industry, advanced fraud detection systems are required to minimize losses due to fraudulent activities. In particular, solutions that utilize the latest technologies are essential to address increasingly sophisticated fraud and money laundering techniques. AI Diason will create innovative business ideas specialized in fraud detection based on your core technologies. By having AI evaluate marketability, profitability, and feasibility, and by creating a development roadmap, we support rapid commercialization. 【Usage Scenarios】 - Early detection of fraudulent transactions in financial institutions - Anomaly detection in customer data - Response to new fraudulent techniques 【Benefits of Implementation】 - Reduction of loss risk due to fraud - Increased trust from customers - Creation of new revenue opportunities
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In the medical field, particularly in diagnostic support, technological innovation is required. Improving diagnostic accuracy, enhancing efficiency, and reducing the burden on patients are important challenges. AI Diason will create business ideas that contribute to solving these challenges based on your core technologies. AI Diason will analyze your technological seeds and discover new business opportunities in the field of diagnostic support. 【Use Cases】 - Image diagnostic support - Pathological diagnostic support - Diagnostic support in telemedicine 【Benefits of Implementation】 - Improved diagnostic accuracy - Streamlined diagnostic processes - Creation of new revenue sources
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Generating business ideas with AI is already a given. In this era, the strength of AI Diason lies in its ability to instantly mass-produce only the "three-star business ideas" with a high potential for success from your company's technological seeds. 1. AI will "cross borders" your company's core technologies (technological seeds) and connect them to rapidly growing markets, turning them into business ideas. 2. AI will automatically evaluate each idea it generates based on three criteria: "attractiveness (marketability)," "revenue stability (business model)," and "feasibility." 3. We will create a development roadmap to realize the business ideas. Our CEO, Tomioka, who is also a developer, joined a major chemical manufacturer as a new graduate and worked there until retirement as a laboratory director. However, the technological seeds he developed during his youth never made it to market as products. AI Diason was developed to save researchers in manufacturing companies like my brother.
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Generating business ideas with AI is now commonplace. In this era, AI Daison's strength lies in instantly mass-producing only the "three-star business ideas" with a high potential for success from your company's technological seeds. 1. AI will "cross borders" your core technologies (technological seeds) and connect them with rapidly growing markets, turning them into business ideas. 2. AI will automatically evaluate each idea it generates based on three criteria: "attractiveness (marketability)," "revenue stability (business model)," and "feasibility." 3. A development roadmap will be created to realize the business ideas. Our CEO, Tomioka, who is also a developer, joined a major chemical manufacturer as a new graduate and worked there until retirement, eventually becoming the head of a research lab. However, the technological seeds he developed in his youth never made it to market as products. AI Daison was developed to save researchers in manufacturing companies like my brother.
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Generating business ideas with AI is now commonplace. In this era, AI Diason's strength lies in instantly mass-producing only the "three-star business ideas" with a high potential for success from your company's technological seeds. 1. AI will "cross borders" your company's core technologies (technology seeds) and connect them with rapidly growing markets to generate business ideas. 2. AI will automatically evaluate each idea it generates based on three criteria: "attractiveness (marketability)," "revenue stability (business model)," and "feasibility." 3. A development roadmap will be created to realize the business ideas. Our CEO, Tomioka, who is also a developer, joined a major chemical manufacturer as a new graduate and worked there until retirement as a laboratory head. However, the technology seeds he developed during his youth never made it to market as products. AI Diason was developed to save researchers in manufacturing companies like my brother.
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Generating business ideas with AI is now commonplace. In this era, AI Diason's strength lies in instantly mass-producing only the "three-star business ideas" with high potential for success from your company's technological seeds. 1. AI will "cross borders" your company's core technologies (technological seeds) and connect them with rapidly growing markets to generate business ideas. 2. AI will automatically evaluate each idea it generates based on three criteria: "attractiveness (marketability)," "revenue stability (business model)," and "feasibility." 3. We will create a development roadmap to realize the business ideas. Our CEO, Tomioka, who is also a developer, joined a major chemical manufacturer as a new graduate and worked there until retirement as a laboratory head. However, the technological seeds he developed during his youth never became products that reached the market. AI Diason was developed to save researchers in manufacturing companies like my brother.
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Generating business ideas with AI is already a given. In this era, AI Diason's strength lies in instantly mass-producing only the "three-star business ideas" with a high potential for success from your company's technological seeds. 1. AI will "cross borders" your company's core technologies (technological seeds) and connect them with rapidly growing markets to create business ideas. 2. AI will automatically evaluate each idea it generates based on three criteria: "attractiveness (marketability)," "revenue stability (business model)," and "feasibility." 3. We will create a development roadmap to realize the business ideas. Our CEO, Tomioka, who is also a developer, joined a major chemical manufacturer as a new graduate and worked there until retirement, eventually becoming the head of the research lab. However, the technological seeds he developed in his youth never made it to market as products. AI Diason was developed to save researchers in manufacturing companies like my brother.
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