アースリンク List of Products and Services

To Japan Computer Consultant Co., Ltd., we would like to introduce a case study on the implementation of the services "Sakura outbound," "Sakura CTI," and "Inside Sales Outsourcing (Seat Contract)." At the company, it was necessary to break down the vast tasks that sales representatives were handling, clarify the roles of inside sales and field sales, and share know-how for high-quality sales activities. As a result of the implementation, we received feedback stating, "We are now able to conduct telemarketing operations linked to direct mail and respond to document requests, and with the use of Salesforce, we have established a flow that allows us to check the history of approaches to leads, conversations, and hearing content in real-time. As a result, we feel that we can now conduct timely approaches to high-quality leads." [Challenges and Background] - Sales representatives are responsible for all customer approaches and are busy with tasks outside their original areas of responsibility. - Individual work processes are not standardized, making it difficult to see response histories and results. *For more details, please refer to the related links or feel free to contact us.*

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To CbyS Co., Ltd., which engages in import sales and consulting, we would like to introduce a case study of the implementation of our services: "Salesforce," "Salesforce Adoption Support," and "Inside Sales Consulting." The company faced challenges due to the background of a merger of four companies, resulting in a lack of unified sales management tools. Although they had been using an SFA tool since 2010, there was a strong sense of being forced to use it, leaving a negative impression. After implementing our services, we received feedback stating, "They are a good consulting partner who thinks together with us about the necessary methods to achieve what we want to do, and they are someone we can have discussions with. It can be said that we have an ideal relationship as business partners." [Objectives of Implementation] - Overcoming the sense of being forced and establishing self-management - Sharing and visualizing information on sales activities and project progress - Uncovering white spaces - Upselling and cross-selling to existing customers and agents *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study of our "Inside Sales Outsourcing" service implemented by Elecom Co., Ltd. The company utilized inside sales outsourcing to compensate for the lack of internal resources. They chose our service due to its high cost-effectiveness. As a result of the implementation, we received feedback stating, "Outsourcing part of our inside sales and having the outsourcing partner respond effectively has led to increased efficiency in our operations and a faster overall pace of our plans." 【Case Overview】 ■Challenges and Background - There is a clear shortage of internal resources compared to the number of leads being generated. - They used another company's outsourcing service but were not satisfied with the data provided. ■Objectives of Implementation - Improvement and resolution of internal resource shortages. - Acquisition of data that can be utilized later. - Acceleration of the overall plan. *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study of Kyonan Co., Ltd., which operates car wash, bodywork, and wellness businesses, regarding the implementation of "unmanned systems using Salesforce," "inside sales outsourcing," "Sakura outbound," and "Sakura CTI." The company was managing member information and vehicle numbers using commercially available packaged software and Excel, but with the increase in the number of members, they reached the limits of manual operations. Therefore, we proposed Salesforce. They expressed, "By implementing it, managing members and on-site operations became easier, and our daily tasks have become smoother, which has been a great help." 【Case Overview】 ■ Challenges and Background - Searching for partners to realize "unmanned car wash operations" - Lack of internal resources for expanding sales channels ■ Objectives of Implementation - Management of customer members and franchisee information - Unmanned operation of the "Washing Unlimited" service - New development of franchisees for "Washing Unlimited" *For more details, please refer to the related links or feel free to contact us.

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To Claudio Inc., which engages in software development and consulting, we would like to introduce a case study of our "Inside Sales Outsourcing" service that we provide. The company primarily focused on consulting, but with inside sales in mind, they embarked on product development and implemented our service. As a result of the implementation, we received feedback stating, "By being able to discuss questions from customers, we were able to organize market needs and incorporate them into our products." [Case Overview] ■ Challenges and Background - Although there was a concept for product development, it was on hold due to a lack of sales know-how. - The environment changed drastically due to the COVID-19 pandemic, and it was time to take the next step. ■ Objectives of Implementation - Acquisition of high-quality lead customers - Resolution of resource shortages related to sales - Product development reflecting customer feedback *For more details, please refer to the related links or feel free to contact us.

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To Ai Enter Co., Ltd., which engages in system development and solution services, we would like to introduce a case study of the implementation of the services "Salesforce," "Sakura outbound, CTI," and "Inside Sales Outsourcing." The company aimed to expand its outreach to customers strategically as it was offering new services, leading to the decision to start using our services. As a result of the implementation, calls began in less than a month, achieving significant cost reductions compared to the minimum of three months it would take if done in-house. [Case Overview] ■ Challenges and Background - Establishment of a new department specializing in sales strategy and marketing - Not utilizing the unique features of Salesforce ■ Objectives of Implementation - Major reform of sales strategy - Centralization of customer data - Automation of sales processes *For more details, please refer to the related links or feel free to contact us.

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To Kyosei Technos Co., Ltd., which handles measuring devices, medical equipment, communication devices, and electronic equipment, we would like to introduce a case study of our "System Construction (Salesforce)" service that we provide. The company had not made much progress in digitalization across the organization. Although they had implemented a system, it was old, difficult to use, and no one could update it. Additionally, due to the lack of integration between systems, there were many instances of duplicate work, leading to unnecessary effort and complications. After implementation, we received feedback stating, "From the field, we hear that 'work is easier' and 'efficiency has improved,' but even more significant was the response from the management side." 【Case Overview】 ■ Challenges and Background - The existing internal system was outdated and could not be maintained, leading to underutilization. - There was a lack of business collaboration, and work efficiency concerning resources was a challenge. ■ Objectives of Implementation - Improve productivity by resolving internal resource shortages. - Increase customer satisfaction through improved operational efficiency. - Utilize information and share the know-how of technicians. *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study of the "Inside Sales Outsourcing" service provided by our company, implemented at Aisin Co., Ltd., which operates in the manufacturing industry. The company considered how to identify innovators in the fast-paced beauty industry who would be interested in new technologies, leading them to explore our service. As a result of the implementation, they reported, "Our sales efficiency has overwhelmingly increased. We are now able to visit only high-quality leads who have shown a certain level of interest and agreed to appointments, allowing us to target our sales efforts precisely." 【Case Overview】 ■Challenges and Background - Lack of sales resources for the launch of the new business "AIR" - Insufficient knowledge and experience regarding the market for the new business ■Objectives of Implementation - Increase touchpoints with leads - Gather market marketing information - Strengthen sales effectiveness *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study of the "Inside Sales Outsourcing" service provided by our company, implemented at AP Communications, a company engaged in the information and communications industry. The company considered the implementation because they needed to verify whether the client needs and challenges they were thinking about were correct, especially in light of product development. As a result of the implementation, they shared, "We are now able to understand the reasons for rejections from the call result data, and we have identified the points to emphasize in negotiations. Additionally, being able to immediately reflect this in the talk script was also beneficial." 【Case Overview】 ■ Challenges and Background - They wanted to research market demand and needs. - Due to a lack of sales know-how, they needed professional assistance. ■ Objectives of Implementation - Information gathering for product development. - Increase in users evaluating the product. - Strengthening internal sales capabilities. *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study of the implementation of our "Inside Sales Outsourcing" service at Ryosan Co., Ltd., a specialized electronics trading company. The company was in a situation with few marketing initiatives and no methods for acquiring leads, and they considered implementing our service out of an experimental desire to diversify their lead acquisition methods and learn about external inside sales techniques. As a result of the implementation, the appointment acquisition rate reached about 14%, achieving a level comparable to their internal team and successfully expanding new customer touchpoints. [Case Overview] ■ Challenges and Background - They wanted to diversify their lead acquisition methods. - They needed know-how in inside sales. ■ Objectives of Implementation - Creation of new customer touchpoints and business negotiations through inside sales. - Training of the internal inside sales team. *For more details, please refer to the related links or feel free to contact us.

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The other day, a phone call came in addressed to the president. When I asked about the purpose of the call, it was a sales call requesting to interview the president. When I informed them that the president would not be available for a day, they asked for a message to be relayed and requested my name. That evening, I received another call from the same person. When I conveyed that the president was still unavailable, they then asked for the name of the receptionist. They confirmed whether a message had been relayed and then unilaterally began explaining the details about the interview time, requesting to speak with the president for a few minutes the next day. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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There are cases where even newcomers can easily make appointments using a talk script, and cases where they cannot. If appointments are hard to come by, there may be issues with the script. Examples of problems with the script: - It branches too much and is hard to understand. - Common questions and transition talks are not prepared. - Explanations are long and unclear. If there are too many branches, while searching for the next talk with "Um," you might get rejected with "That's fine." Additionally, if the explanation is long and unclear, you might be turned down with "I'm busy, so that's fine," or asked, "So, what is it about? How much does it cost?" and then get rejected with "That's fine." *For more detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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Have you ever exhibited at a trade show? Our company also participated in a trade show held at Big Sight last year, but the exhibition costs were quite significant, and the preparations were very challenging. For exhibitors, especially at large-scale trade shows, the costs can range from hundreds of thousands to millions, and the preparation takes a lot of time. Once you exhibit, you want to achieve results that exceed your investment. However, there are times when we focus only on the business negotiations that occurred at that time. This is a very "wasteful" approach. Even if no business negotiations took place at that time, among the attendees, there are potential customers who may have the possibility of future business negotiations. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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In the case of new visit destinations, even if an appointment has been made, there may be instances where the person is absent or there is no need at all, resulting in the visit ending without any outcome. The number of visits a salesperson can make in a day is typically around five at most. If most visits are low in potential, even with appointments set, it leads to poor sales efficiency. Which type of appointment would you prefer? - 10 appointments for a simple greeting - 5 appointments where the materials have been reviewed in advance If it’s just for a simple greeting, it would be more efficient to do some direct mail in the sales area or make cold calls. *For more detailed information on the column, please refer to the related links. Feel free to contact us for more details.

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The phrase "When will you do it?" "Now, right?" is trending, but for small and medium-sized enterprises, even if they think they need to engage in telemarketing for new customer acquisition, there are challenges that prevent them from taking action immediately. The reality is that they often cannot move forward as they would like. Reasons for not being able to take action even though they understand: - Lack of resources (not enough people) - Lack of experience (no know-how) - No list I believe many small and medium-sized enterprises face such challenges. *You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

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To generate business meetings through telemarketing and tele-appointments, hearing is an important point. In tele-appointment hearing, the following three points are crucial: - Confirm whether there are issues that can be resolved with your company's products or services. - Ask simple questions that can be answered with "yes." - Limit the number of questions that are difficult to answer with "yes" to one or two. *For more detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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I often hear comments like 'I tried telemarketing, but it’s not effective.' When I ask such customers, 'How many appointments have you been able to secure?' most of them have a rough idea of the number of appointments. However, when I ask, 'How many of those have connected with the person in charge?' many customers respond that they haven't tracked those figures, indicating that the results prior to the appointment are not quantified. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

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Telemarketing is commonly used to promote products and services, but it is also utilized for recruitment purposes. When the purpose of telemarketing changes, the key points for achieving results also change. We have clients who are successfully using telemarketing for recruitment purposes. Based on these client examples, I would like to introduce some key points about telemarketing. When discussing the key points of telemarketing, there are several aspects to consider, such as how to select the telemarketing list, the process, the way to communicate, and management. This time, we have summarized the points based on feedback from actual telemarketers. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

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Telemarketing will not yield results if you simply make numerous calls with a fixed script without any strategy. To achieve results in telemarketing, it is essential to prepare in advance by determining which list to use and what script to follow. This time, we will discuss the management items for a telemarketing list that can lead to better results and how to track outcomes (history) before making calls. We have summarized the key points based on the content we manage in our company. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

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Recently, it seems that the business sentiment has been recovering, and I feel that more small and medium-sized enterprises are hiring dedicated appointment setters to acquire new customers and are engaging in telemarketing and tele-appointment efforts in-house. While having the right elements such as lists and tools is important for achieving results in telemarketing and tele-appointments, the most crucial factor is management. I have been speaking with various customers in sales, and I often receive inquiries about management issues, such as cases where "the appointment setter is left to handle everything and the situation is not being grasped," or "only the number of appointments is being managed, making it difficult to provide appropriate advice and development." Therefore, this time, I would like to introduce management methods for tele-appointments in new business development. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

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