[Seminar] Redesigning as an Engagement Foundation "Point Service 3.0"
[Speaker]
Yuko Okada, President and CEO, M's Communicate Inc.
[Key Lecture Content]
In recent years, the renewal of point services has accelerated across various industries. The underlying trend is a significant shift where points have evolved from mere promotional measures to a strategic foundation for building relationships with customers.
In this seminar, we will systematically organize the essence of this evolution based on the concept of 'Point Service 3.0'. We will explain the sources of effectiveness based on behavioral economics, the latest trends by industry, and the perspectives required in the era of engagement, while exploring the potential and direction of point services moving forward.
[Lecture Items]
1. Evolution of Point Services (1.0 to 3.0)
2. Understanding the Essential Effects of Points through Behavioral Economics
3. Current Status and Strategic Choices of Common Points and Proprietary Points
4. Case Studies of Evolution in Point Services by Industry
5. The Era Where UI/UX Determines the Value of Points
6. Expansion into BtoB and BtoE and Applications for Organizational Activation
7. New Possibilities Unlocked by Future Point Services
8. Q&A / Business Card Exchange

| Date and time | Wednesday, Apr 01, 2026 10:00 AM ~ 12:00 PM |
|---|---|
| Capital | On-site attendance / Live streaming / Archive streaming (available for viewing multiple times for two weeks) SSK Seminar Room, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shinbashi Building |
| Entry fee | Charge |
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