[Seminar] Transforming Biodiversity into Competitive Advantage
[Speaker]
Yuka Sawai, Team Leader of Biodiversity, Sustainability Consulting Office, Dentsu Inc.
[Key Lecture Content]
In this lecture, we will introduce the current state of biodiversity in Japan while unraveling the changing values of "coexistence with nature" that are emerging among future consumers. Through quantitative and qualitative research targeting university students, we will reveal signs that the values sought in coexistence are shifting towards "multi-well-being." We will organize the potential that nature holds for consumers and explain how a company's attitude towards "coexistence with nature" can influence its evaluation, especially now that sustainability has become the norm. Additionally, we will present five perspectives for translating the value of coexistence into a company's strengths.

| Date and time | Tuesday, Apr 07, 2026 01:00 PM ~ 02:30 PM |
|---|---|
| Capital | On-site attendance / Live streaming / Archive streaming (available for viewing multiple times for two weeks) SSK Seminar Room, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shinbashi Building |
| Entry fee | Charge |
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