[Seminar] Discovering Business Opportunities in Trade-On
[Lecturer]
Hideo Yamada, Ph.D.
Honorary Professor, Waseda University
Visiting Professor, Business Breakthrough University Graduate School
[Key Lecture Content]
Companies face various trade-offs (dilemmas) such as quality vs. cost, inventory levels vs. service levels, and standardization vs. differentiation. Traditionally, companies have responded to trade-offs by (1) finding a balance or (2) prioritizing one over the other. However, this does not lead to fundamental solutions.
In this lecture, I will propose a third method that is neither balancing nor prioritizing. Using case studies from over 50 Japanese companies, I will explain it in an easy-to-understand manner. If we can turn long-standing trade-offs into trade-ons (coexistence), business opportunities will arise.
[Lecture Topics]
1. What is a trade-off?
2. Trade-offs between customers and companies
3. Trade-offs within companies
4. Trade-offs within customers
5. How to turn trade-offs into trade-ons
6. Steps for exploration
7. Q&A / Business card exchange

| Date and time | Thursday, Jul 16, 2026 04:00 PM ~ 06:00 PM |
|---|---|
| Capital | On-site attendance / Live streaming / Archive streaming (available for viewing multiple times for 2 weeks) SSK Seminar Room, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shinbashi Building |
| Entry fee | Charge |
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