(Column) Reliable information is valuable for both parties.
Due to the nature of my work, exhibitions are an important source of information. I spend the entire day walking around the venue, often skipping lunch. In the past, I used to exchange business cards with nearly 50 people a day, but recently it has often been less than 30. The reason is that I spend more time having in-depth conversations at each booth.
I often see people at these exhibitions silently taking flyers without engaging in conversation. I find this to be a great waste. In fact, even the exhibitors feel that when someone just takes a flyer without talking, it doesn't leave a good impression. The reality is that what is written on the flyer is not everything. The amount of information gained from direct conversations, including demonstrations, is significant.
On the other hand, solid information obtained from specialized English magazines holds considerable value, and if it requires effort to acquire and digest, its worth skyrockets. This is in stark contrast to information that is hastily cut and pasted from the internet or easily obtained from social media.
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