10/15 Webinar "Cost Effectiveness of Paper Flyers and Direct Mail"
**Title:** "Becoming a Company That Can 'Explain' the Cost-Effectiveness of Paper Flyers and DM - Planning, Flow, Measurement, and Improvement That Don't Just End with 'Distribution' of Paper Initiatives -"
This seminar explains marketing techniques that combine QR codes with paper flyers and DM to visualize responses and lead to improvements. Participants will systematically learn about planning design, QR flow, destination pages, effect measurement, interpreting results, and the improvement cycle.
**Knowledge Gained from the Seminar:**
- Structural reasons why paper flyers and DM are difficult to improve
- Visualization of responses using QR codes
- Designing 'readable QR codes' and 'actionable flows'
- Different metrics and improvement points for flyers and DM
- Practical framework for reflection and improvement after distribution
- Methods for comparing and analyzing areas, media, and appeal content
**Target Audience for the Seminar:**
- Individuals involved in paper flyers, DM, posting, and fax DM
- Sales and marketing personnel who want to clearly understand the cost-effectiveness of promotional measures
- Those looking to enhance their proposal capabilities in advertising agencies, printing companies, and promotional support companies
- Individuals who want to make improvements based not just on intuition and experience, but on evidence-based reasoning.

| Date and time | Thursday, Oct 15, 2026 01:30 PM ~ 04:00 PM |
|---|---|
| Entry fee | Charge Participation fee: 37,400 yen (tax included) *Includes materials and on-demand streaming *For our newsletter members (registration free) 33,660 yen (tax included) |
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