Selection and evaluation of research themes in the early stages of a chemical manufacturer.
S30701
Modern Applications of SWOT Analysis! Blue Ocean Strategy and BOP Marketing!
Choice of Embryonic R&D Themes for Chemical Companies: Characterization & Innovation ★ An experienced instructor will explain the methods for selecting research and development themes in the early stages of materials, which take over 10 years for R&D, from both management and technical perspectives. ☆ Modern application of SWOT analysis! Blue Ocean Strategy and BOP Marketing! ★ What is One To One Marketing? 【Venue】 Takinogawa Hall, Room 303【Tokyo, Kita Ward】 Date and Time July 10, 2013 (Wednesday) 13:00-16:15
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basic information
**Part 1: Summary of the Lecture** Since the 2010s, Japan's manufacturing industry has been striving to develop product businesses for the next era amid a harsh business environment referred to as the "sixfold agony." In the modern era, where Japan's industrial structure is undergoing historical changes, the selection of research and development themes and the evaluation of development progress are given extremely important significance. This lecture will explain methods for appropriately setting research and development themes in such times, and propose necessary thinking methods to conceptualize and execute based on the experiences of the previous era. **Part 2: Summary of the Lecture** The era in which foreign companies concentrated their research and development investments in Japan has passed. We are currently approaching early-stage research and initiatives in Japan, continuing innovation.
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Until June 28th, the early bird discount price is 50,400 yen (tax included, including text costs) for up to 2 people from one company.
Price range
P2
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P2
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Part 1: Methods for Selecting Research and Development Themes in the Early Stage and Identifying Promising Materials [13:00-14:30] Instructor: Representative Director, A&L Japan Co., Ltd. (Head of New Product Development Group, Fellow of the Polymer Society) [Keywords] 1. Open Innovation 2. Glocalization 3. Reverse Innovation Part 2: Selection of Research and Development Themes in the Early Stage at Foreign Companies and Creation of Profitable Innovations [14:45-16:15] Instructor: Center Director, Bayer MaterialScience Co., Ltd. Innovation Center [Keywords] 1. Improvement 2. Innovation 3. Technology Platform
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