[Ebook] Improving Post-Purchase Experience through Digital Self-Service

This report reveals the risks of declining profitability and the causes of friction that impair retailers' ability to fulfill their omnichannel promises to customers. It also explores how retail companies can choose the right technology and the right technology partners to pave the way for profitable fulfillment operations, inventory management, and in-store experiences. The Manhattan Active Omni solution makes Push Possible and helps you succeed in the world of connected commerce. *For more details, please download the PDF or contact Manhattan at (Representative: 03-6205-7400).*

While every element of the purchasing process is important, it is believed that getting the final interaction point in the buyer's journey right after the purchase is the most crucial. In fact, "86% of customers say that the experience after the purchase has the greatest influence on their decision to choose the same brand again." Customers often feel they have the least control at this final stage. If there is a unified approach to customer service in the purchasing process, the time spent waiting for the product after clicking "purchase" can be significantly reduced, alleviating stress. The problem is that many retailers struggle to instill confidence in customers regarding the post-purchase process. *For more details, please download the PDF or contact Manhattan at (Representative: 03-6205-7400).*