[Column] Conveying the Spirit of Entrepreneurship 2: Storytellers

I would like to introduce a column article.

A lasting organization has the presence of storytellers. A representative example is the "company history." The company history is its own history, but its purposes are twofold: 1. To leave behind examples of management decisions for those who follow, and 2. To educate and instill an understanding of how we arrived at today. Through the company history, one learns the important values of the company. A close analogy would be a fairy tale. Every Japanese person knows "Kintaro of Ashigara Mountain." This is because it is passed down across generations. Important matters are conveyed within the same ethnicity and inherited by the next generation. A crucial element of the mindset of like-minded individuals is identity. Growing companies have storytellers. These storytellers do not simply say, "Do this" or "Do that." They help others understand why this is necessary and why that is important. It is because they can convey the reasons that people are motivated to act. Identity is the treasure chest of a company that solves the "why." The storytellers of the company are you, the executives and leaders. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

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