Create strong proposals with a "box of information" that customers will want to hear!
Create strong proposals with a "box of information" that customers will want to hear!
Aligning and connecting the value of products. It helps create strong proposals that convey value to customers!
"High performance, but still expensive." Customers tend to focus more on the weaknesses of a product rather than its strengths. In reality, it is difficult to surpass all competitors. To make customers willing to listen, it is necessary to find and communicate the value that overturns their expectations of "but..." in addition to highlighting strengths. Therefore, our company has created a "Box of Information (Three-Layer Proposal Content Model)" to assist in creating proposals that align with value. By using this "Box of Information," you can effectively convey the product's value to customers, greatly aiding in increasing orders. In fact, there is a case where the orders of a sales team of eight, which were initially 25 million yen per month, doubled to 50 million yen simply by reworking the proposals, with everyone achieving improved results.
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basic information
The "Information Box (Three-Layer Model)" is a tool created based on Kotler's three-layer product model, incorporating Aaker's value classification and psychological typology. The three-layer model resembles a dartboard, with the center representing the "Core (the intended message)," surrounded by "Core Values" divided into three categories: functionality, emotion, and convenience, and the outer layer consisting of "Peripheral Values." The "Core Values" strongly support the product from three directions, further connecting values to create a "strong core" that attracts customers. The "Peripheral Values" provide "close and concrete values" that address individual customer dissatisfaction and anxiety, eliciting "likability" from customers. Divided into six boxes of three classifications and two layers, it allows for a natural awareness of "missing information." By aligning values using the "boxes," proposals can be strengthened progressively. We encourage you to utilize our "Information Box" and take on the challenge of creating strong proposals.
Price information
- The worksheet for creating the "Information Box" (A4 one-sheet) is free. - If you create a proposal tool using the gathered information, there will be an additional fee (approximately 30,000 to 150,000 yen).
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Applications/Examples of results
Regardless of the size of the company, customers from any industry such as manufacturers, trading companies, and service industries can use our services. However, it is not suitable for businesses that are chosen based on the credit of companies or individuals rather than products or services (e.g., network businesses, etc.). It is also not suitable for products that are chosen based on image or intuition, such as fashion or art.
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Company information
By effectively utilizing sales tools such as proposal documents, you can reduce waste and inefficiencies in sales activities, and quickly improve the sales efficiency of all salespeople, regardless of individual abilities. By employing various marketing techniques to uncover "values that resonate with customers" and creating proposal documents that convey this value alongside sales scenarios, we contribute to the success of your business negotiations and strengthen your sales efforts. Using proposal documents and sales scenarios that effectively communicate value allows you to achieve results immediately, without waiting for individual skill improvement. In actual cases, results have appeared immediately after implementation, with orders doubling by the second month.