セールスツールマーケティング Company Profile

Customers often reject sales proposals with various excuses such as "It's fine as it is," "I don't need it," and "It's the same everywhere." In this seminar, we will introduce a "proposal scenario" that anticipates six common rejection phrases and helps ensure successful proposals. The proposal scenario consists of two steps: the 1st step, "Eliciting interest and needs," and the 2nd step, "Eliciting satisfaction and reassurance." In the 1st step, "Eliciting interest and needs," we will introduce three methods to overcome objections: (1) Utilizing societal changes as a tailwind to overcome "It's fine as it is." (2) Identifying gaps in competitors and preparing new solutions to overcome "I don't need it." (3) Establishing credible "grounds" to gain customer trust and overcome "It's the same everywhere." In the 2nd step, "Eliciting satisfaction and reassurance," we will categorize customers into three types: "blame-oriented," "self-blame-oriented," and "no-blame-oriented," covering their respective needs and expanding strengths. We will also introduce methods to overcome the three rejection phrases: "Isn't there more we can do?" "Can I feel reassured?" and "It's a hassle, so it's troublesome." This is a short, 40-minute online seminar with no participation fee. Please feel free to register.

It goes without saying that to make a proposal successful, "the content is 90% of it." Often, proposals are only ordinary or lacking in substance, making customers uninterested in listening. The most common reason for this is "not knowing what to propose / not being able to find strengths to propose." While innovative technologies can provide various proposals to solve labor and time shortages, such companies are rare. However, solving labor and time shortages is not solely dependent on innovative technology. Additionally, customers face various issues beyond labor and time shortages, such as skill shortages, lack of satisfaction, lack of security, and lack of understanding. In every industry, there are always gaps and niches among competitors. If you can identify areas where customers are struggling and where no other company is able to propose solutions, it can become a significant proposal opportunity. Specifically, we will conduct a workshop using check sheets and worksheets to identify: 1. Focusing on societal changes to find proposal opportunities that our company can solve. 2. Utilizing resources where our company has an advantage over competitors to find specific solutions (strengths). This is a free online seminar. Please feel free to apply.

It goes without saying that to make a proposal successful, "the content is 90% of it." While how you communicate with customers and build relationships is important, it all hinges on the substance of the proposal. Unfortunately, the reality is that there are many proposals that customers are not inclined to listen to, often because they are clichéd or lack substance. The most common reason for this is that "they don't know what to propose or can't identify their strengths for a proposal." If there are innovative technologies, various proposals can be made, but such companies are rare. However, solving customer problems is not solely reliant on innovative technology. There are various ways to address customer issues, such as connections with customers and the community, and services that eliminate hassle and waste. Moreover, in every industry, there are always "gaps" where customers are struggling, but other companies are unable to propose solutions. If you can identify these gaps and make proposals, you will definitely draw out the customer's willingness to listen. This can lead to significant proposal opportunities. In the seminar, we will focus on various societal changes and introduce methods for identifying and proposing solutions to "customer problems" that other companies have not addressed. This is a YouTube seminar that can be viewed at any time. Please feel free to watch it.