Web pathway diagnosis in the paint industry | Visualizing reasons for lost orders to secure estimates
Optimize the routes that connect technical specifications and functional coating case studies to inquiries. Identify the weaknesses of the website and increase requests for estimates.
High-performance coatings with excellent corrosion resistance and weather resistance, advanced coating technology. Despite having wonderful technology and a wealth of painting experience that can be proposed to clients, are you struggling with the lack of growth in inquiries and estimates from your website (HP)? A website that merely lists product specifications and price tables cannot grasp the reasons why customers hesitate to place orders or the "real reasons for lost orders" that have gone to competitors. This service is a "Web flow diagnosis and visualization of lost order reasons" package that closely aligns with the complex commercial flows and sales processes unique to the paint and coating industry, thoroughly identifying where customers are dropping off on your site. It optimizes the ease of finding the painting results that customers seek and provides a smooth route for estimate requests, visualizing the previously overlooked behaviors of potential customers. Without burdening salespeople, it transforms your website into a "self-driving sales flow" that automatically generates quality inquiries 24/7.
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basic information
【Package Support Content】 1. Diagnosis of Technical Specifications and Evaluation Data Presentation We will conduct interviews regarding the test data and specification sheets for functional coatings and special paints that your company handles, focusing on weather resistance, chemical resistance, heat resistance, etc. We will diagnose whether the description conveys the "technical reliability," which is the most important aspect for the designers and developers of the ordering party, correctly on the website. 2. Structural Design of "Applications and Case Studies" to Prevent Drop-off To enable the ordering party to intuitively judge whether their challenges can be solved, we will design smooth navigation routes to application case study content categorized by industry and purpose. We will propose information placement that accommodates specialized and complex commercial flows. 3. Building the Shortest Path for Quotation Requests (Inquiries) We will design web navigation to guide potential customers who have viewed product information and case study pages directly to quotation requests or technical consultations without confusion. We will lower input barriers and establish a system to capture high-quality inquiries unique to BtoB without missing opportunities. 4. Data Analysis Support for Sales Asset Development To ensure that the website functions as your unique "sales asset" operating 24/7 even after launch, we will provide methods for analyzing access data and operational know-how to identify the causes of potential customer drop-off.
Price range
P5
Delivery Time
Applications/Examples of results
This is recommended for manufacturers of paints, chemicals, and industrial coatings like the following: - They have excellent high-performance coating technologies such as heat resistance, corrosion resistance, and water repellency, but struggle with web marketing. - They have specification sheets and test data on their website, but do not receive any requests for quotes. - The designers and developers at the ordering company are unsure which industrial fields (applications) their technology can be used in. - They want to break away from relying on trade shows for sales and acquire inquiries directly and continuously through the web.
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Company information
A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
