Don't just "distribute and be done" with paper flyers and direct mail. This practical guide explains how to visualize responses using QR codes, measure cost-effectiveness, and improve results.
**Title:** "Becoming a Company That Can 'Explain' the Cost-Effectiveness of Paper Flyers and Direct Mail - Planning, Flow, Measurement, and Improvement That Don't Just End with 'Distribution'" This seminar explains marketing techniques that combine paper flyers and direct mail with QR codes to visualize responses and lead to improvements. Participants will systematically learn about planning design, QR flow, destination pages, effect measurement, interpreting results, and the improvement cycle. **Knowledge Gained from the Seminar:** - Structural reasons why paper flyers and direct mail are difficult to improve - Visualization of responses using QR codes - Designing "readable QR codes" and "actionable flows" - Different metrics and improvement points for flyers and direct mail - Practical framework for reflection and improvement after distribution - Methods for comparing and analyzing areas, media, and appeal content **Target Audience for the Seminar:** - Individuals involved in paper flyers, direct mail, posting, and fax direct mail - Sales and marketing personnel who want to clearly understand the cost-effectiveness of promotional measures - Those looking to enhance their proposal capabilities at advertising agencies, printing companies, and promotional support companies - Individuals who want to implement improvements based on evidence rather than just intuition and experience.
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basic information
■Event Details Date and Time: October 15, 2026 (Thursday) 13:30 - 16:00 Participation Fee: 37,400 yen (tax included) *Includes materials and on-demand viewing *Newsletter subscribers: 33,660 yen (tax included) Participation Method: This seminar will be a live broadcast seminar using "Zoom." ■Program 1. Why paper initiatives tend to be "just distributed and done" 2. Basic design for visualizing paper initiatives with QR codes 3. Practical design for increasing responses 4. How to read results and promote improvements 5. Case studies and Q&A session
Price information
Participation Fee: 37,400 yen (tax included) *Includes materials and on-demand streaming *For our newsletter members (registration is free) 33,660 yen (tax included) ★【Newsletter Member Benefit】If two or more people apply simultaneously and all applicants register as newsletter members, the participation fee per person will be half of the newsletter member price.
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Applications/Examples of results
Effect measurement, response analysis, visualization of cost-effectiveness, and improvement of the next measures for promotional strategies such as paper flyers, direct mail, posting, and fax DM. *Please check the related link URL for program details and application methods.*
Company information
We provide the latest industrial insights to our clients. By conducting market trend analysis, publishing technology‑related books and research reports, and organizing and managing seminars, we support research and development across a wide range of industries, with a primary focus on manufacturing. Our coverage spans diverse fields such as energy, batteries, chemicals, and biotechnology.
