エスディーテック Product Lineup

We have entered an era where, as the value of things continues to rise and convenient products and services have permeated our lives, we seek value in time and experiences tailored to individual preferences through the entirety of services provided and the products utilized. As seen in the SDGs and global megatrends, many companies are aiming to solve social issues, and many investors are investing in companies and societies that tackle these challenges. In this era of globalization and borderlessness in the market, how should companies respond for the benefit of developers and users? Management is likely aware of keywords such as IoT transformation and DX strategy, and discussions are taking place regarding measures in response to the sense of crisis on the ground. But what is necessary for that? *For more details on the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*

In the first session, "Design Engineering that Brings Joy to the Future of Companies, Developers, and Users," we discussed how developers can create value and deliver it to users in the form of services and products, as well as the usefulness and overview of "Design Engineering" as a means to solve corporate challenges such as promoting digital transformation (DX). In the second session, we will introduce a more specific flow of collaboration between designers and engineers, explaining why this methodology is desirable and deepening the understanding of its necessity. *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*

"Design Engineering," an effective process for solving challenges faced by companies. In the third installment, titled "Design Engineering," which realizes ideas and enhances certainty, we will explain the roles of designers and engineers, as well as the effects achieved through co-creation. *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.

Traditionally, the fundamental strategy that has been emphasized in planning our company's products and services has often focused on "differentiation" from competitors' products and services, or on how to maintain "superiority." It was an era where employees dedicated their efforts to preventing commoditization in a saturated market. Times have changed, and the environmental destruction caused by "mass production," "mass consumption," and "mass disposal" has become a concern for responsible societies and companies that connect with younger generations, leading to a reevaluation of the purpose of corporate existence. Moreover, seemingly similar digital products are being disseminated through smartphones and video streaming, and some may be frustrated by advertising strategies that seem to deceive users' points of contact. *For more details on the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*

In the previous fourth session [“Ideas” necessary for design engineering], we explained design engineering as a means to discover “what to conceive and how to realize it” as the original upstream process of design and development. This time, we will introduce “how to realize it.” Recently, in application development required for products and services, by utilizing various tools and services, the process of prototyping what has been defined in requirements and design, and evaluating the validity of the incorporated requirements has become more efficient, although it cannot be said to be “easy.” By advancing digitization within the development team, efficiency has been improved. It is important not to eliminate the “ideas” generated in the previous process merely as theoretical discussions but to make them tangible. This allows for the identification of areas for improvement and better requirements during the concretization process, and it also enables prioritization towards “realization.” *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.

In the 4th and 5th sessions, we explained the means of "idea generation" and "realization" necessary for design engineering. This time, we will discuss the final major stage of the process, which is "evaluation," whether in the design process or the engineering process. Rather than focusing on general evaluations and tests such as "user evaluation," "heuristic evaluation," "feasibility study," or "unit/integration testing," we will introduce evaluation methods in "design engineering" that incorporate perspectives and insights that are often overlooked by these evaluation methods. We hope that this article will provide some hints for those who read it in the future. *For detailed content of the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.

"Despite having rich features, customer satisfaction is surprisingly low." "There are many inquiries about how to use it." Behind such issues, there may be a lack of quality during use. This white paper clearly explains the essential "quality during use" for developing products and services with good UX, using concrete examples. Quality during use refers to the quality of the experiential value, such as ease of use and satisfaction, when users actually utilize the product or service. For example, important perspectives include: - Can be operated intuitively without confusion - Can achieve goals without stress - Can prevent risks from incorrect operations [Document Overview] ■Specific comparison of Bad UX / Good UX ■Five characteristics that constitute quality during use ■Benefits for both users and companies through UX improvement ■Concept of Human-Centered Design (HCD) ■Development system to achieve improvement in quality during use Our company supports user-centered product and service development through assistance from HCD-Net certified experts. Additionally, we also support human resource development and organizational building through experiential workshops. *For more details, please refer to the PDF download.