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This document is a powerful tool for clarifying an organization's technology strategy, summarizing the "Technology Roadmap." It provides a detailed explanation of the original purpose of creating a technology roadmap, specific steps for practical implementation, and key points for ensuring it does not become a mere formality after creation. If you are interested, please feel free to download it. 【Contents】 ■ What is a Technology Development Roadmap ■ Benefits of Creating a Technology Development Roadmap ■ Seven Steps to Create a Technology Development Roadmap ■ Key Points for Successful Operation of a Technology Development Roadmap ■ Specific Examples of Technology Development Roadmaps ■ Summary *For more details, please download the PDF or feel free to contact us.

A technology roadmap is a document that visualizes the path of technology development necessary to achieve the future vision and business goals that a company aims for, along a timeline. This is not merely a list of technical schedules; it is characterized by being drawn in conjunction with market changes and product development plans. Here, we will explain the essential meaning and role of a technology roadmap. *For more details, please download the PDF or feel free to contact us.*

Creating a technology roadmap requires a significant amount of effort, but there are clear benefits that justify this investment. It is important to understand what effects you expect to achieve rather than just creating it for the sake of it. Here, we will explain the three main benefits that an organization can gain. *For more details, please download the PDF or feel free to contact us.*

To create an effective technology roadmap, it is essential to follow the correct procedures. Simply listing technologies that come to mind will not result in something that can be utilized on-site. Here, we will explain the standard and practical creation process divided into seven steps. *For more details, please download the PDF or feel free to contact us.*

A roadmap is not something that is "made and done." Rather, it is not an exaggeration to say that obsolescence begins the moment it is created. In this rapidly changing era, we will explain the operational points to continue using the roadmap as a living tool. Market environments and technological trends are changing daily. If the initial assumptions change, it is only natural that the roadmap needs to be revised. *For more details, please download the PDF or feel free to contact us.

"Why doesn't business development progress according to the business plan?" is a document summarizing the reasons why linear product development fails. It explains how the mindset of "I ended up creating something like this, but could it be of any use?" leads to business development with a high likelihood of failure. If you are interested, please feel free to download it. [Contents (excerpt)] ■ The tragedy of new business development: Why does this happen? ■ Examples of major failures by renowned innovators/innovation companies ■ Typical steps in linear product development

"Why do advertising and sales for new venue development fail?" is a document summarizing why advertising and sales are ineffective in new business development. It explains that if the product is attractive, there is not necessarily a need to focus heavily on sales. Feel free to download it if you are interested. [Contents (excerpt)] ■ Requirements definition for Pepper ■ Many companies have reached PMF (product-market fit) without much sales presence ■ Sales become a bottleneck in the funnel when the business tries to scale

What is the importance of the 3Cs in new business development?" is a document summarizing issues such as the "competition strategy dilemma" encountered during new business ventures. It explains that when a decision is made to enter the market based on the strategy of "the grass is greener on the other side," it inevitably becomes difficult to differentiate. If you are interested, please feel free to download it. [Contents (excerpt)] ■ A modified Lanchester strategy that does not consider the 3Cs ■ The "competition strategy dilemma" in new business ventures ■ Four methods to avoid the "competition strategy dilemma

"What are the reasons for the failure of linear product development?" is a document summarizing the reasons for the failure of linear product development. It explains cases where business plans were "discarded" and overwhelmingly successful. Feel free to download it if you're interested. 【Contents (excerpt)】 ■ The tragedy of new business development: Why does this happen? ■ Typical steps in linear product development ■ Business plans that are disconnected from reality lead to business failure.

"The disadvantages of free PoC and alternative methods" is a document summarizing the drawbacks of free PoCs and alternative approaches. It explains how the mindset of "I created something like this, but can it be of any use?" can lead to high-risk business development failures. If you are interested, please feel free to download it. 【Contents (excerpt)】 ■ Ways to absolutely avoid failing in PoC ■ Disadvantages of free PoC ■ Conditions for MVP in the early stages of business development ■ List of items that can be validated with MVP

We would like to introduce a case where Mitsubishi Chemical participated in our "Product Rediscovery Training." In the company's new business team, the belief that "if I don't come up with a good hypothesis, I can't go meet customers" was a significant barrier. After taking this training, the option of going to learn from customers before development or internal approval has begun to be recognized as one way the field can choose to operate. [Mind Change After Training] - The absolute premise that one cannot go interview customers without coming up with a great hypothesis or plan has been eliminated. - Participants expressed that there was such a change that they felt "a weight has been lifted off their shoulders." *For more details, please download the PDF or feel free to contact us.

This document summarizes the "Stakeholder Canvas" for building a business model that allows all stakeholders to benefit. It introduces examples such as a system where AI suggests optimal delivery routes for packages based on usage data from smart power meters installed in homes. Additionally, it includes the stakeholder canvas for the service "Dr's Prime," which introduces skilled part-time doctors to emergency medical wards that are understaffed and unable to accept many ambulances. [Contents] ■ The need to gather voices from non-customers ■ Stakeholder Canvas Template ■ Dr's Prime Service ■ Dr's Prime Stakeholder Canvas *For more details, please download the PDF or feel free to contact us.

This document summarizes the basics of "the secrets of customer interviews," which can be useful for launching new businesses. It provides a detailed explanation of the structure for hypothesis testing, common misconceptions about interviews, and the limitations of research using generative AI. Additionally, it introduces the essentials of problem interviews and typical question examples, so please take a moment to read it. [Contents] ■ What it means to validate a hypothesis ■ Types of interviews ■ Common misconceptions ■ Purpose of interviews ■ Introduction to various methods *For more details, please download the PDF or feel free to contact us.