StartupScaleup.jp Product Lineup

StartupScaleup.jp Co., Ltd. will hold an online seminar titled "The 1 Trillion Yen Company Finally Discovered Winning Strategies: Advanced Market Exploration Methods." The purpose of this seminar is to answer the question, "How can we sell developed products/technologies to which markets and which people using what kind of business model to achieve success?" This seminar is recommended for those considering how to sell developed products or those involved in commercializing developed technologies. 【Event Overview】 ■ Location: Online ■ Dates and Times - May 12 (Tue) 6:00 PM - 7:00 PM - May 15 (Fri) 12:00 PM - 1:00 PM - May 16 (Sat) 10:00 AM - 11:00 AM ■ Participation Fee: Free *For more details, please refer to the related links or feel free to contact us.

"Why do market research and market surveys fail in new business development?" is a document summarizing various insights about market research, including famous quotes from celebrities who deny its value. It explains that conducting needs assessments before market research and product development does not provide reliable predictions about whether a business will grow in the future. If you are interested, please feel free to download it. [Contents (excerpt)] ■ Famous quotes from celebrities who deny market research ■ Market research is a snapshot at that moment ■ Investigative Interviewing (interviews for criminal investigations)

StartupScaleup.jp Co., Ltd. will hold a free online seminar titled "Introduction to Rediscovering Product Market Value." What is important for generating sales in a new market is not the skillfulness of the sales method. "Being technically excellent" and "having value in the market" are two different things. What we should really ask is which market our current technology or product can create value in. This is "rediscovery of applications." In this seminar, we will introduce a method to realize a reproducible framework for application development, which has been subjective until now, along with case studies. [Event Overview] ■ Date and Time - July 17 (Friday) 12:00 PM - 1:00 PM - July 18 (Saturday) 11:00 AM - 12:00 PM - July 21 (Tuesday) 6:00 PM - 7:00 PM ■ Free Participation ■ Online Event *For more details, please download the PDF or feel free to contact us.

This document is a white paper that presents specific principles of action in new business development. Regarding Motorola's satellite phone project "Iridium," it systematically dissects the case from the perspective that the failure was not due to a lack of technology, but rather because the very way of creating the business plan was structurally flawed. It reveals the full picture of a "perfect failure" where technology and funding succeeded, but the market was the only missing element. [Contents] ■ What happened: The "perfect failure" of Iridium ■ Structural diagnosis: Why did "perfect technology" fail as a business? ■ Root cause: The structural trap of "linear product development" ■ Prescription: Talk to customers "before completing" the business plan ■ Summary: Lessons learned from Iridium *For more details, please download the PDF or feel free to contact us.

This document is a white paper that explains the basics, applications, limitations of expert interviews, and the traps that are easy to fall into in new business development. It introduces the differences between expert/knowledgeable person/customer interviews and how to differentiate their use, the types of application scenes such as collecting technical information and understanding market overviews, and the four limitations of "expert opinions can be off the mark" along with real examples. Our company provides support from hypothesis formulation based on expert interviews to the design and implementation of customer interviews, which are the main focus. [Contents (partial)] ■ What is an expert interview ■ Types and application scenes of expert interviews ■ Limitations of expert interviews ■ How to conduct expert interviews ■ Questions that can be used in expert interviews *For more details, please download the PDF or feel free to contact us.

This document is a white paper that introduces how to define the "real job" of your company's products and how to create ads with a CTR of over 10%. It provides a thorough explanation of reasons why ads are not read, methods to attract the subconscious of social media users, and a simple three-step cycle for creating web ads. This content is recommended for those who are struggling with ads that do not lead to results, such as clicks and reads, despite spending on advertising. 【Contents (partial)】 ■ Ads are not read because they lack the customer's perspective ■ Social media users pay a cognitive cost to view ads ■ Attract the subconscious of social media users and hook them with headlines ■ The order of visitor movement and creation is generally reversed ■ A simple three-step cycle for creating web ads *For more details, please download the PDF or feel free to contact us.