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"Although we are disseminating content, we do not see results" and "It does not lead to lead acquisition." These are common challenges faced by companies engaged in BtoB marketing. Dentsu Inc.'s BtoB marketing support media, "Dentsu B2B Initiative," is responsible for everything from website construction and operation using HubSpot to interviews and content production. As a result of two years of continuous operation, we achieved a 72.23% increase in session numbers compared to the previous year, a 254% increase in newsletter subscribers, and a 157% increase in white paper downloads. The background of these results lies not in one-off measures but in continuous PDCA (Plan-Do-Check-Act) and improvement design based on data utilizing HubSpot. Companies facing similar challenges are welcome to view our company brochure or feel free to contact us.