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Zenken グローバルニッチトップ事業本部

addressTokyo/Minato-ku/1-3-1 Azabudai, Azabudai Hills, Mori JP Tower 22F
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last updated:Nov 07, 2025
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海外向けマーケティング支援 海外向けマーケティング支援
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Support for Overseas Expansion of Construction Material Manufacturers | Specialized Media Strategy

Inquiries are coming from overseas. A specialized media strategy for construction material manufacturers.

Even if you create a translation website, inquiries from overseas do not come in. The cause is not the language, but rather the design of being "not found or not chosen." Zenken's specialized media for overseas markets ranks high in target market searches and provides a platform for comparison. Instead of translating building material catalogs, we design a pathway for local buyers and contractors to understand "why they should choose this material" and to feel convinced to send inquiries. As a result, a formwork manufacturer gained business opportunities from North America and the Middle East within less than a year of operation. From regions where construction demand is expanding, multiple specific quote requests have emerged solely from organic searches. We achieve high search rankings even for niche building material keywords, continuously generating high-quality leads. We provide a comprehensive response based on strategic design from over 8,000 site production achievements, native checks, SEO optimization, and even sales agency services. While remaining in Japan, we build a system that allows potential customers worldwide to discover and choose you. What separates success from failure in overseas expansion is "how to be found and how to be chosen." Right now, by simply answering a few easy questions, we will create a free strategic proposal report tailored to your products and target areas. Please feel free to contact us.

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Strategic Content Marketing to Generate Overseas Business Negotiations for the Manufacturing Industry

Overseas expansion of the manufacturing industry: not just ending with translation. Creating business opportunities through a "chosen" specialized media.

The main reason for the lack of response overseas is that "sites that are just translated" are not able to compete in the comparison and evaluation arena. We specialize in the manufacturing industry and will build a positioning media structure that clearly conveys the "reasons for being chosen" based on the comparison axes that local searchers want to know. Using insights from 8,000 sites across 120 industries, we will optimize the recall, search, and conversion pathways for niche keywords in a seamless manner. Furthermore, we will support translation, native checks, compliance with local regulations, and appointment assistance, accelerating the process from "inquiry to business negotiation" from overseas.

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Overseas media WEB marketing

Design to increase inquiries after "understanding" through specialized media and overseas SEO!

Zenken Corporation supports the customer acquisition and recruitment of companies with high competitiveness and uniqueness in niche fields through its unique web marketing. We respond to various situations and granularities, including different products, industries, business scales, and deployment areas. By analyzing the needs and concerns of target customers, we convey the features and strengths of products while closely aligning with the target customers in terms of design, composition, and text. Additionally, we have various specialists in-house, including marketers, strategic consultants, SEO planners, editors, writers, UI/UX planners, and designers. We receive high evaluations not only for cost advantages but also for quality. [Features] ■ 8,000 media production and operation achievements ■ Steady approach to target customers ■ Integrated process ensures stable costs and quality *For more details, please download the PDF or feel free to contact us.

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Recruitment branding media

Acquire targeted talent and improve selection efficiency! Increase the number of job seekers who want to join your company.

Acquire job seekers who resonate with your company and achieve efficiency in your recruitment activities. The "Recruitment Branding Media" is a platform that helps target job seekers understand your company's appeal and values. It approaches the job seeker market that existing job advertisements cannot reach. It also covers information that candidates want to know during the selection process, contributing to improvements in application rates and offer acceptance rates. Additionally, we have a track record of recruitment support in industries where hiring is challenging due to a shortage of talent. 【Features】 ■ Acquisition of target talent ■ Improvement of recruitment activity efficiency ■ Ability to approach latent candidates and those considering after applying ■ Proven track record of solving various recruitment challenges *For more details, please refer to the related links or feel free to contact us.

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Web Marketing Business <BtoC Market>

Achieving the attraction of highly compatible customers for client companies!

We would like to introduce our web marketing services offered in the BtoC market. By launching specialized media based on detailed analysis of niche markets, which is difficult to achieve with large portal sites that cover information across the entire industry, we enable client companies to attract customers who are more compatible with their offerings. For example, for custom-built homes, we focus on construction areas and methods. For aesthetic medicine, we specialize in treatment methods and station names, among other things. 【Keywords for Specialized Media in the BtoC Market (Examples)】 ■ Houses Built with Architects ■ Family-Friendly Homes in Hiroshima ■ Container Houses ■ Dental Schools ■ Online Tutors ■ After-School Day Services in Saga *For more details, please refer to the related links or feel free to contact us.

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Web Marketing Business <BtoB Market>

Advance the development of niche BtoB industries and create encounters between companies and target customers!

We will explain the "BtoB market," which is one of the three markets that our company focuses on in our niche top WEB marketing business. The overall BtoB market is vast, but when narrowed down to specific niches, there are many markets without specialized media. However, there are competitors in every market and company, and customers have a need to "compare and consider." Our company is advancing the development of niche BtoB industries and creating opportunities for companies to meet their target customers. 【Keywords for Specialized Media in the BtoB Market (Example)】 ■ Water Treatment Solutions ■ Exhaust Systems ■ Industrial Waste Treatment Facilities ■ Machine Tool Overhauls ■ 3D Machine Vision *For more details, please refer to the related links or feel free to contact us.

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Hospitality English Conversation Training "Omotenashi English Conversation: Heart and Basic Innkeeping Edition"

Cultivating employees who can embody hospitality that brings emotion!

The 'Omotenashi English Conversation: Heart and Basic Innkeeping Edition' is a training program designed specifically for the hospitality industry to provide traditional Japanese 'wa no kokoro' (spirit of harmony) hospitality to foreign tourists visiting Japan. This curriculum includes not just language acquisition, but also training in the spirit of hospitality, manners, and behavior. Let’s learn the traditional Japanese spirit of 'omotenashi' and acquire world-class hospitality skills. [Features] ■ Video materials to learn the spirit of hospitality and hospitality techniques ■ AI speaking for repetitive practice and communication functions to connect with the world ■ One-on-one instruction to enhance practical skills ■ Rapid development of immediately useful personnel ■ An efficient and steady program to acquire skills *For more details, please refer to the related links or feel free to contact us.

  • Distance learning/E-learning
  • Distance learning/E-learning

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Rin'geiji Japanese Language School

Realizing the dream of working in Japan. The goal is to support the development of individuals as global citizens.

Let me introduce you to the "Linguage Japanese Language School" that we operate. Located in the heart of the business district, the school boasts an excellent location. It is easily accessible from any area in Tokyo, and the classrooms are newly established in a newly built building, allowing students to concentrate on their studies in a calm environment. Additionally, we provide support on the journey to employment. We assist students in realizing their dreams of finding a job in Japan. 【Features of the Japanese Comprehensive (Long-term) Course】 ■ Learning environment utilizing ICT ■ Deepening understanding of Japanese culture ■ Diverse project work ■ Small class sizes for personalized instruction *For more details, please refer to the related links or feel free to contact us.

  • Vocational Training/Technical School
  • Vocational Training/Technical School

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Online English Conversation "Linguage Speak"

What I focused on was "effectiveness." English conversation lessons anytime at home or during free time.

"Linguage Speak" is an online English conversation service for those who seriously want to improve their English communication skills. With years of experience in language training for major corporations, Linguage confidently offers a method for developing English proficiency. Only 1% of applicants with teaching experience are selected, and foreign instructors who have undergone thorough training based on a unique teaching method will be in charge. 【Features】 ■Quality of instructors ■Original teaching materials ■Years of proven results *For more details, please refer to the related links or feel free to contact us.

  • Distance learning/E-learning
  • Vocational Training/Technical School

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English training program "Linguage" for companies and educational institutions.

Truly, language skills that can compete globally! The only one-stop solution you can count on is Lingage.

We offer English training for companies and educational institutions that aligns with the goals and budgets of participants, contributing to global talent development. From school education to corporate training and study abroad, we provide a comprehensive range of language education. We have a variety of lessons tailored to the different objectives of each customer. Of course, it is also possible to turn your company into a school. We propose high-level language training that connects to the world for business locations nationwide. 【Services (Examples)】 ■ Instructor-led class lessons ■ Online lessons ■ Overseas language study ■ Correspondence courses ■ Local language lessons in non-English speaking countries ■ Online classes for junior high and high school students *For more details, please refer to the related links or feel free to contact us.

  • Distance learning/E-learning
  • Vocational Training/Technical School

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Overseas Accommodation Staffing Service "ZENKEN Accommodation"

We can hire hundreds of foreign personnel who can speak Japanese and are immediately capable in their work!

"ZENKEN Accommodation" is a service that introduces a large number of highly capable personnel specialized in the accommodation industry. All the personnel we introduce are capable of handling "general accommodation operations." Regardless of whether it is a ryokan (traditional inn) or hotel, they can work in all areas from front desk operations to guiding, accepting reservations via phone and email, providing customer service in restaurants, and handling planning and public relations, all in both Japanese and English. 【Features】 ■ Only personnel who can speak both Japanese and English ■ Only graduates from universities or junior colleges in the accommodation field ■ Only those with internship experience in accommodation facilities ■ Training provided for Japanese employees at receiving facilities ■ Support for foreign personnel's living and working in Japan *For more details, please refer to the related links or feel free to contact us.

  • Recruitment business

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Japanese Language Education Program "ZENKEN NIHONGO Care"

As a registered support organization, we have abundant know-how in supporting Japanese language learning for foreign workers with specified skills!

"ZENKEN NIHONGO Caregiving" is a Japanese language education program that supports the acquisition of the "Certified Care Worker" qualification. We offer a program that strongly backs the acquisition of the Certified Care Worker qualification, including lectures on Japanese language, caregiving knowledge, and skills that can be used in the field. Through cohort-based learning focused on "sustainability of learning," we cultivate proactive learners and effectively advance their studies. 【Features】 ■ Adopting "cohort learning" with peers to reduce the risk of dropping out ■ Level-specific courses and exam preparation to guide students to success without waste ■ Instructors well-versed in both caregiving and Japanese language, enabling practical language skills ■ Regularly tracking learning progress allows for personalized support for each individual *For more details, please refer to the related links or feel free to contact us.

  • Vocational Training/Technical School

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ZENKEN Care Overseas Human Resource Introduction

One-stop support from hiring overseas talent to retention and training!

Our company offers the "ZENKEN Care Overseas Human Resource Introduction" service, which provides thorough support to nursing care providers struggling with securing personnel. We primarily target individuals who have graduated from specialized schools in nursing and caregiving, providing careful Japanese language education and preparation for the specific skills caregiving examination. We support individuals to reach a level where they can read, write, and express themselves in basic Japanese. 【Features】 ■ Implement Japanese language education for individuals aspiring to work in caregiving overseas, developing them into immediate assets ■ A Japanese language education program that supports obtaining the "Certified Care Worker" qualification ■ Diverse training for Japanese staff to create a more comfortable working environment ■ Career advancement support for overseas caregiving personnel aimed at retention ■ Life support for overseas personnel and receiving facilities ■ Assistance with acceptance procedures and employment flow *For more details, please refer to the related links or feel free to contact us.

  • Recruitment business

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Comprehensive Site for Promoting the Employment of Highly Skilled Foreign Professionals 'Tebiki'

Promote innovation through the employment of highly skilled foreign talent! An information portal guiding you from considering the hiring of highly skilled foreigners to their retention.

"Tebiki" is a comprehensive site aimed at connecting the future of Japanese companies with the future of foreign talent, serving as a "guide." For companies, it provides know-how on how to recruit excellent talent from abroad and help them settle within the organization. For foreign talent, it communicates that Japanese companies are widely accepting outstanding skills from around the world, while also sharing information about the appeal of Japanese companies, specific employment processes, and living in Japan through English content. [Content Highlights (Partial)] ■ Purpose of employing highly skilled foreign workers ■ Case studies of utilizing highly skilled foreign talent ■ Towards the recruitment and success of highly skilled foreign talent ■ Initiatives to promote the success of highly skilled foreign talent ■ Q&A regarding the employment of highly skilled foreign talent *For more details, please refer to the related links or feel free to contact us.

  • Recruitment business

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Foreign IT Engineer Job Platform 'Yaaay'

Hire immediately available foreign engineers who want to work for Japanese companies around the world!

"Yaaay" is a platform that allows you to hire world-class engineers while minimizing both costs and risks. By accepting applications from around the world, you can expect an overwhelming number of entries, and it also enables the formation of a diverse pool of active users. You can carefully select and hire candidates that match your company's needs. We provide thorough support for everything from recruitment strategy planning to creating attractive job postings, English translation, and ongoing support for successful hiring after the postings go live. 【Features】 ■ Increasing number of new registrants ■ Low-risk hiring possible through pre-trial work ■ Specialized support team to assist in the success of hiring foreign talent ■ Matching quality and quantity of candidates that are hard to find in Japan ■ Creation of attractive English job pages specifically for foreign engineers, from recruitment strategy planning *For more details, please refer to the related links or feel free to contact us.

  • Recruitment business

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Foreign Recruitment Support Service "Yaaay Freshers"

Hiring engineers graduated from Indian Institute of Technology with an annual salary of 3.5 million yen! Hiring decision rate over 90%.

"Yaaay Freshers" is a recruitment support service that employs many talented Indian engineers, providing support tailored to Japanese work styles at salary levels equivalent to those in Japan. We have exclusive contracts with the top 44 universities in "Bangalore," often referred to as the "Silicon Valley of India." We are working to increase the number of talented individuals who can thrive in Japan through career centers. 【Features】 ■ Operates the Japan Career Center in collaboration with the top 44 engineering universities in Bangalore, India. ■ Achieves high-precision matching from talent pool formation to selection. ■ Provides Japanese language education to enhance conversational skills, leveraging the characteristics of Indian language learners. ■ A dedicated team supports everything from visa preparations to settling in and thriving. *For more details, please refer to the related links or feel free to contact us.

  • Recruitment business

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Overseas Human Resources Business

As the labor shortage in Japan becomes more serious, there is growing expectation and attention on the recruitment of foreign talent!

Our company is focusing on the "Overseas Human Resources Business" as a growth area. We are particularly developing human resource and educational businesses in the fields of "IT" and "nursing care," where labor shortages are being highlighted. We are promoting the introduction of highly skilled personnel and specific skilled workers to Japanese companies in collaboration with Indian government agencies. By continuously creating better matches for overseas talent who want to work in Japan and Japanese companies struggling with labor shortages, we contribute to solving social issues. 【Features】 ■ Support from new graduate recruitment to direct recruiting ■ A strong foundation that attracts excellent talent ■ Stable introduction of high-quality overseas personnel specialized in nursing care ■ Provision of language education curriculum to make overseas personnel immediately effective ■ Operating nursing facilities aiming to be role model facilities for utilizing overseas personnel *For more details, please refer to the related links or feel free to contact us.

  • Recruitment business

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Positioning media

Achieve high success rates in attracting customers! Find products that suit you in one stop.

We would like to introduce our "Positioning Media." We create "specialized media" that allows users without knowledge to understand which products to choose, providing a platform for them to comprehend the strengths of your products. By attracting only users who are convinced of your products, we can lead to high-conversion lead acquisition (responses). 【Features】 ■ Supports high-difficulty and niche industries ■ Can attract customers even in industries with strict advertising regulations ■ Differentiates from competitors and enhances branding of your products ■ Consultant support system aimed at achieving objectives *For more details, please refer to the related links or feel free to contact us.

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Web Marketing Business

Mid-sized and small enterprises across Japan establish "niche top" positions on the web! Contributing to the revitalization of the Japanese economy.

Our company supports the customer acquisition and recruitment of businesses with high competitiveness and uniqueness in niche fields through our unique web marketing. First, we investigate and select the "niche market on the web" for our client companies. Next, we create specialized media that comprehensively covers information related to that niche market. We have implemented strategic content marketing by producing and operating a total of 8,000 "highly specialized media" sites. 【Our Strengths】 ■ A seamless value chain and a highly profitable business model ■ Content production capabilities that can achieve both specialization and high quality ■ Targeting focused on niche markets *For more details, please refer to the related links or feel free to contact us.

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