What is different about the way people who are respected in meetings articulate their thoughts?
[Instructor]
Toshiya Araki, Copywriter, Dentsu Inc.
[Key Lecture Content]
Many business professionals struggle with thoughts like "I can't express myself well in meetings" or "Do others think my opinions are shallow?" However, words that move people do not require complicated expressions or special talent. What is important is not "saying it well," but rather "finding the good points" beforehand. In fact, the true job of a copywriter is not to create clever expressions, but to believe that "there is always something good" in products or companies that are overlooked by the public, to seek it out, and to articulate it in clear, ordinary language. This "ability to find the good points" can directly become a weapon in business. Proposing unseen value in meetings. Moving people with possibilities rather than criticism. Advancing the team without creating conflict.
In this course, I will explain how to find that perspective in a way that anyone can use starting tomorrow. In the latter half of the course, we will use the "Five Techniques for Discovering Good Points" to address your work-related concerns and engage in a "re-articulation" exercise on the spot. This is a practical two-hour session that you can take home, not just a listening experience.

| Date and time | Friday, Jul 10, 2026 02:00 PM ~ 04:00 PM |
|---|---|
| Entry fee | Charge |
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