[Seminar] Formulation of Technology Roadmap and Implementation into Research and Development Strategy
[Speaker]
Professor Hiroshi Shimizu, Graduate School of Technology Management, Nihon University
[Key Lecture Content]
A technology roadmap is a strategic method that illustrates the connections between market, product, and technology across three layers. It can be considered an important output that demonstrates the contributions of the technology department to management and business. However, it is not easy to depict how the strengthening of strategic and emerging technologies connects to technology, products, and markets, and contributes to management and business.
In this seminar, I would like to explain the basic methods of technology marketing, particularly the creation of technology roadmaps using MPT-L.
* MPT-L: Linkage between Market, Product, and Technology
[Lecture Items]
1. What is a technology roadmap?
2. Basic knowledge for creating a technology roadmap
3. Market-in and product-out technology roadmaps
4. Individual skills for creating technology roadmaps and how to involve the organization
5. Summary, Q&A, and discussion

| Date and time | Monday, Jul 06, 2026 01:00 PM ~ 04:00 PM |
|---|---|
| Capital | On-site attendance / Live streaming / Archive streaming (available for viewing multiple times for 2 weeks) SSK Seminar Room, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shinbashi Building |
| Entry fee | Charge |
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